MUMBAI: India‘s largest multiplex chain Big Cinemas with 202 screens across the country has partnered with Dutch firm Pathé Theatres in its bid to set up three screens in the Netherlands.
Pathé Theatres B.V. operates a chain of 12 megaplexes in the Netherlands with a total of 102 screens.
In the Netherlands, the company will roll out three Big Cinemas screens in Pathé Theatres‘ existing plexes in Amsterdam, Rotterdam and Hague.
According to Adlabs Films CEO Anil Arjun, “In our global strategy, Pathé is a perfect fit to bring Indian movies to Europe and other continents. After the Netherlands, we hope to explore other countries in Europe as well.”
To cash in on the 7 lakh plus Hindi film buffs of Indian, Pakistani, Afghani, Turkish and Moroccan origin, Indian distribution houses prefer Pathé for exhibiting their films.
Hindi films like Rab Ne Bana Di Jodi, Singh is Kinng, Jodhaa Akbar, Dostana and Om Shanti Om have grossed $130,000-200,000 in the Netherlands. “We believe that the admissions could be over 4 lakh annually. We are confident of breaking even within a year of initiating our operations in the country,” adds Mr Arjun.
It may be interesting to note that in the last few years the R-ADAG company has acquired movie theatres in the US, Malaysia, Mauritius and Kathmandu.
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