MUMBAI: In its ploy to acquire the licensing, production of BrainWorks Entertainment and its distribution business as well and the video and music product pipeline, Synergex Corporation has entered into an agreement with the company.
The manufacturing, content licensing, and distribution business of BrainWorks‘ in Canada will continue under Synergex‘ wholly-owned subsidiary Synergex Media Entertainment (SYXME).
SYXME will strategically focus on the acquisition, production, and localization of DVD and music content for physical and digital distribution in Canada, the United States, Brazil, Mexico, Colombia, Chile and Argentina, and for sub-licensing in other markets.
The BrainWorks brand is well-established across Canada, particularly in the Quebec market, providing French language fitness-focused content for the francophone community.
BrainWorks former president Glenn Moss and newly-appointed vice president of SYXME will develop and produce exclusive content programs for traditional and non-traditional markets. He has an extensive career of over 20 years in the entertainment and home entertainment industries, specializing in content acquisition, production, marketing, media buying, and sales.
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