MUMBAI: OMD, a division of Omnicom, has bagged the $1.31 billion (?800 million) global media planning and buying contract for Vodafone. The win gives a major blow to the world‘s largest advertising group WPP which was considered a strong frontrunner to win the deal as it entered into final negotiations over recent weeks. The contract is believed to be the most high-profile deal for the taking in the advertising sector and combines Vodafone‘s media planning and buying account across 20 major markets including India. The Vodafone-account win gives a major boost to OMD which was earlier handling the company‘s UK business. The agency had lost the business to Aegis-owned Carat at the beginning of the year. The new contract will essentially look at the Europe, Middle East and Asia-Pacific markets while it will not cover the United States, France and South Africa. |
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