Nat Geo, Lufthansa take ‘Genius’ property to online realm

Participants need to log on to www.lh.natgeogenius.com and register. They then embark on a journey across the globe in an attempt to cash in on their knowledge about various countries and their culture.

The quiz takes place on a world map divided into four zones, according to the status categories of the Lufthansa Miles and More mileage programme – Base Zone, FTL (Frequent Traveller) Zone, Senator Zone and HON Zone. Participants get 59 seconds to answer each of the 40 questions. Every correct answer gets the participant 1000 flyer miles.

After answering 10 questions in each zone, one moves to the next one, but two wrong answers lead to elimination from the quiz. Top scorers will feature on the Lufthansa Jet setter’s board and win prizes daily, weekly and monthly.

Lufthansa director South AsiaAxel Hilgers says, “Lufthansa is delighted to be National Geographic Channel’s partner in this project. This interactive online format allows us to engage with our Indian customers in a creative way and target a wider audience.”

NGC SAouth Asia MD Nikhil Mirchandani says, “At Nat Geo we take pride in seeing each brand as a unique entity and offer innovative solutions that best suit its needs. We successfully introduced the Indian version of our internationally acclaimed quiz show, Geo Genius last year with Lufthansa. This year we are proud to take the excitement forward through the online medium”.