MUMBAI: Eko India, which provides low-cost financial services and branchless banking options to consumers, has appointed Saatchi & Saatchi as its creative partner. As part of its new mandate, Saatchi & Saatchi will launch the creative campaign in the quarter ended December 2009 that will comprise print, television and on-ground activation among others. The Eko model works on the fundamental premise of provising everyone with a bank account. The company is working to build a low-cost financial services infrastructure
to increase the reach of financial institutions. 
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