NHK World TV chooses Asiasat 3S

MUMBAI: Japan International Broadcasting (JIB), a subsidiary of NHK Japan Broadcasting Corporation, has signed a
contract to deliver a free-to-air English language news and information channel, NHK World TV, through AsiaSat’s C-band full transponder MCPC (Multiple Channels per Carrier) platform on Asiasat 3S.

NHK World TV / jibtv will air news, information programmes on business, culture and lifestyles. Home viewers across Asia and Australasia can receive the free-to-air broadcast signal directly via a satellite dish or through local cable operators and direct-to-home (DTH) services providers.

JIB executive MD Jun Kawakami says, “Asiasat 3S is a strategic addition to our distribution network to access more viewers in Asia Pacific. Since our re-launch earlier this year, NHK WORLD TV / jibtv are now viewed by more than 110 million households worldwide. Asiasat 3S’s superb market access and international television neighbourhood put us in a strong position to further broaden our reach and serve a wider English speaking audience across Asia Pacific”.