MUMBAI: Big Street, a subsidiary of Reliance Media World operating in the media aggregation space, has acquired the advertising rights for DMRC Line II in Delhi along with gantries and cantilevers in Hyderabad.
DMRC Line II is the advertising zone for Line II of DMRC civil structures (outside the station), which extends from Central Secretariat till Delhi University.
Gantries and Cantilevers, on the other hand, are surveillance cameras, traffic violation cameras and infra red security situated in high profile VIP movement arterial stretches of Hyderabad.
All properties are for a long-term period, which is eight years or more.
Says Allied Businesses business head Rabe Iyer, “In keeping with our vision, we are acquiring properties that are low risk, high tenure and with shorter payback time. Today, higher awareness exists among the municipality, to regulate and beautify wards, which poses an excellent opportunity to work with the local authorities and participate in tenders, which are in line with our vision. With our new offerings, we are delighted to offer inventory never experienced before, like 3 sided Cantilevers and other street smart furniture. The low cost acquisitions allow us to divert investments behind modernizing inventory and delivering higher occupancy.”
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