Multiple agencies win Kerela Tourism creative account worth Rs 220 million.





Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 24 June 2010 – 7 July 2010.













































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media
Dalmia Cement (Bharat) Ltd (DCBL) Vizeum [Chennai] NA
M3M India Ltd. MPG 200 million

Creative
HomeGenie Dentsu Marcom
100 million
IMN News Green Goose Design Studio NA
LG ACs Rediffusion Y&R
LG Ad NA
Philips-Electrolux Mudra West [Mumbai] 500 million
Shingar Group Percept/H 100 million
Star Health & Allied Insurance TBWA India 100 million

Creative & Media

Kerela Tourism
Stark Communications 220 million
Crayons Advertising
Mudra
GroupM
Hues
Modern
AD India [empanelled]
 
Information compiled for period 18 Mar 2010 – 31 Mar 2010 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

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