MUMBAI: Kwan, the entertainment and marketing agency, has roped in Preeta Sukhtankar to spearhead celebrity and entertainment initiatives including celebrity management.
Sukhtankar comes with over 13 years of experience and knowledge in the fields of luxury, brands and fashion. She started her career at The Sunday Observer in 1996 serving as editor of their youth supplement. She was the part of the “earliest” teams of India‘s first ever fashion magazine – Elle.
Kwan MD Anirban Blah said, “As an organisation that is just a year old in the entertainment and media industry, it is essential for us to forge relations with like-minded individuals with the vision and the capability to drive the agency. Preeta‘s skillset, her network and her goodwill in the industry matched the level of expertise that KWAN was looking for to spearhead our entertainment businesses.”
Sukhtankar has also served as director at MTV India and launched properties such as the Lycra Style Awards and shows such as MTV Style Check, Loveline, Big Picture, Select and Most Wanted. She was also Business Head – Fashion at Percept D‘Mark.
Under her leadership and direction, the division acquired rights to FDCI Fashion Week and executed properties such as Pantene Elite Model Look, Mrs India World ‘04 and Mrs World ‘04. As VP and publisher of the Apricot Group of magazines, she sustained magazines such as Seventeen and L‘Officiel.
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