MAM
ESS unveils plans for cricket World Cup
NEW DELHI/MUMBAI: ESPN Star Sports (ESS) shared plans to make its first marquee property for next year the cricket World Cup 2011 entertaining and engaging.
The tournament will see first of its kind initiatives such as live match coverage by 3G mobile streaming in India. The event will be shot in High-Definition (HD) format. Matches will be covered by 27 cameras including features like movable slips cameras and a new low 45 degree field cameras. The production will also have a mid-wicket camera position for live running between wickets.
Six OB Vans will be used – four in India where a majority of the matches are being held and one each in Sri Lanka and Bangladesh – and a team of 350 crew members would be working to bring the match to the viewers‘ homes.
ESS‘ bouquet of networks – ESPN, Star Sports and Star Cricket – will telecast all the 49 matches of the ICC World Cup, starting on 19 February, 2011. In addition, 37 matches will be simultaneously telecast in Hindi on Star Sports.
The pre and post-match shows will be hosted by ex-players and legends of the game, while live broadcast will feature 30 commentators and studio experts.
On the marketing front, ESS is working closely with ICC for the creative execution and media implementation of the communication campaign – ‘The Cup That Counts‘.
“The 360 degree campaign involves key players from the three host nations and will be breaking in Indian media very soon,” ESS MD Manu Sawhney said.
He also claimed that the response from sponsors had been good and corporates like Sony, Pepsi Cola, Maruti, Fiat, and Nokia had been finalised and others were in the process of joining in. The marketing is being done in coordination with ICC and hoardings and TV advertisements had already begun appearing.
ICC Cricket World Cup 2011 tournament director Professor Ratnakar Shetty said, “It is a big challenge to organise an event of the magnitude of the ICC Cricket World Cup 2011 spread across thirteen venues in the three host countries, but we will ensure delivery of a world class event. It is great to have the World Cup return to the sub continent after 15 years and we would like to make it an unforgettable experience on ground and for television viewers. With 72 days to go, we are all looking forward to The Cup That Counts.”
On the programming front, ESS has already started initiatives. There are 2,500 hours of lead up programming under various titles including ‘Versus’, ‘World Cup Upsets’, ‘Epic Encounters’, ‘Advantage Australia’, ‘Gameplan’ & ‘Road to the Final’. ESS is also showcasing highlights of all the previous editions of the World Cup.
The production task will involve taking more than 2000 domestic flights along with 350 international ones. More than 13,000 room nights will be consumed by the sports broadcasters’ crew while covering the mega event.
Lorgat said though the Ashes were important, everyone looked out for the World Cup. He said it had been ensured that tickets were affordable and school and college children were also given concessions to come and watch the matches. He said that publicity had also begun by way of hoardings at all venues where test or one-dayers were being held prior to the Cup. For example, the India-South Africa series will be used for this, and the function to mark 150 years of Indian immigration to South African will be observed during this tour.
Shetty said India had hosted the Cup last in 1987 and 1996 under the tutelage of the Board of Control for Cricket, but the ICC would be directly taking charge this time. Three stadiums – Chennai, Wankhede in Mumbai, and Eden Gardens in Kolkata had been renovated with greater facilities for the viewers, media and broadcasters, though he said the stress had not been to increase seating capacity. He expressed his gratitude to the Indian Government for not only relaxing the multi-entry visas for those coming for the Cup but also helping in the initial bid.
Sir Vivian Richards, Kapil Dev, Imran Khan and Arjuna Ranatunga all of whom captained their countries to World Cup wins attended the media briefing.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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