MAM
Dentsu Marcom announces senior appointments
MUMBAI: After the buyout of its local partner, Dentsu is working out its team at the top in India.
Dentsu India Group has announced five senior-level appointments at Dentsu Marcom, one of its three full-service, flagship agencies.
ECD Titus Upputuru has been promoted to NCD, while VP Chandana Agarwal has been promoted as SVP.
In an intra-group move, Ranjit Kumar Gupta has been brought in from Dentsu Creative Impact as SVP, while Shaleen Sharma has been appointed as VP, Strategic Planning.
Sunita Prakash has joined as VP, account management.
All personnel will report in to Dentsu Marcom COO Hiroshi Omata.
The Dentsu India has made five senior appointments to replace the executives who left after Dentsu had bought out its joint venture partner in India in January this year.
Omata said, “I am delighted to welcome these five charged professionals into their roles at Dentsu Marcom. We are always on the lookout for the right people who can share our vision and partner with our clients to create ‘Good Innovation.’ Titus, Chandana, Ranjit, Shaleen and Sunita bring on board great depth and diversity of talent, knowledge and experience. Having them lead our creative, planning and
service outcomes makes me very buoyant about our performance in India.”
Titus Upputuru first joined Dentsu Marcom in early 2009. After a one-year stint, he moved to Saatchi & Saatchi, following which Upputuru returned to Dentsu in early 2011.
Starting with Madhyam DMB&B (now Publicis India) as copy trainee, Upputuru in his 15-year career has worked with Trikaya Grey (now Grey Worldwide), TBWA Anthem (now TBWA India), Delhi-based Ushak Kaal and Ogilvy & Mather India. Upputuru’s brand expertise includes campaigns for Afghan Telecom, the Hutch Delhi Marathon, Sprite (Seedhi Baat No Bakwaas), Kinley (Boond Boond Mein Vishwas), Kentucky Fried Chicken (especially, Institute of Lickonomics), Fanta, Grasim Suitings, WWF and Dabur.
SVP Chandana Agarwal leads the Honda cars and two-wheelers businesses at Dentsu Marcom. She started her career in advertising with FCB Ulka in Bangalore. Over her 14 years in the business, she has worked with Rediffusion Y&R, Mumbai, JWT, Delhi and McCann Erickson, Delhi.
Agarwal’s brand experience spans a variety of categories. Some of the brands she has handled include Wipro Consumer care, United Breweries, Himalayan Water, the Taj’s Gateway brand of Hotels, Singapore Tourism Board, Economic Times, Dabur Chyawanprash, Reebok, Monster.com, Nestle and Pepsico’s Kurkure.
Ranjit Kumar Gupta joined Dentsu Creative Impact in 2008 as VP and was promoted to SVP in 2010. He started his advertising career at Clarion, Kolkata where he worked on ITC’s Capstan cigarettes. He later worked at Lintas, HTA and Rediffusion in Kolkata before moving to Bangalore as Business Head of SSC&B Lintas, Bangalore Branch in 2005.
Across Gupta’s rich experience of nearly two decades, he has handled many renowned brands for some of India’s most respected clients – ITC (Capstan, Scissors, Bristol), Bharti Airtel, United Spirits (Royal Challenge, Antiquity), Tide Water Oil (Eneos), Tea Board of India, Hind Lever Chemicals, Paras Fertilisers, Maruti Suzuki (Estilo, Wagon R, Auto Expo) and Unicharm.
Shaleen Sharma joins Dentsu Marcom from RK Swamy BBDO, Delhi where he led strategic planning and business consultancy at The Hansa Group. He started his career in marketing with Daimler in 1997. In the last eight years, he has worked in various capacities in strategic planning with Mindshare, JWT and the Boston Consulting Group.
An advertising and brand communications professional with over 13 years experience, Sharma’s brand experience includes work on brands like Sony, Samsung, BMW, Microsoft, Google, Disney, Audi, Starbucks, Dulux, Valvoline, IndusInd Bank and Vodafone.
Sunita Prakash joins Dentsu Marcom from Solutions Digitas (a Publicis Group Company) where she was VP on FMCG, IT and Insurance verticals for two years. Previously, she was with Hakuhodo Percept for eight years, first as branch director, Bangalore and then business director, Delhi.
With 17 years of experience of which 15 have been in mainline advertising, Prakash has worked across agencies like Contract and Interact Vision. Her brand experience includes brands such as PepsiCo, Nestle, ITC, HP, Aviva, Panasonic (Batteries), Indo Nissin (Top Ramen and Cup Noodles), Citizen (Eco-Drive), APC (Power solutions), Epson, Coffee Day, HMT, Carona, JL Morrison (Nivea) and L&T.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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