MUMBAI: Nagpur-based agency, L’amour (love) Advertising, has won three creative accounts in the last three months.
The agency now handles Maruti India account in the West 2 region of Maharashtra; Manganese Ore Company Ltd (MOIL); and Maharashtra State Electricity Development Company Ltd (MSEDCL).
The total business from just these wins would account for 12-15 per cent of the agency’s annual turnover.
L’amour has been handling the car brand’s creative and media duties in the Nagpur region, but now will also look after the West 2 region, which includes Vidarbha and the surrounding areas. The agency is now looking after all forms of communications for Maruti: ATL, BTL and PR activities.
The agency’s Pune branch won the mandate and is now sharing it with Ray Advertising.
Moreover, Admas Advertising handled the MOIL account earlier and Astral Advertising was the incumbent agency for MSEDCL. The two accounts will now be handled solely by L’amour.
According to the brief given by Maruti, the communication in the month of June focused on Alto’s mileage performance. L’amour has recently inserted advertisements in major newspapers and also executed a BTL activity.
L’amour Advertising chief executive – communication Dipty Gurjar said, “We created whole BTL campaign to highlight this brand’s excellent performance. There are many variants in this model and there is one for everyone.”
When asked about handling a major brand like Maruti Gurjar stated, “Maruti is a national brand and popular across regions. Given the popularity of Maruti across the country, we might not have to do anything new, but whatever we do we must do it in the right way.”
On brand differentiation in the cluttered market, especially the mileage factor, which is on every Indian brand’s mind Gurjar mentioned, “Maruti makes good cars with good mileage for longer run. We are amplifying not just good mileage but also Maruti cars have low maintenance and longer life.”
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