MUMBAI: Rediffusion – Y & R Chennai has won the creative mandate for TVS Srichakra Limited, manufacturers of TVS Tyres and Eurogrip brand in the 2 and 3 wheeler categories.
The mandate was awarded following a multi-agency pitch.
Rediffusion – Y & R COO-South and East Amitava Sinha said that the agency is in the process of bolstering its Chennai set-up and hopes to become more aggressive in the coming months.
“We are delighted to have this significant new business win in Chennai and it is all the more satisfying because it was won after a competitive pitch”, Sinha added.
TVS Srichakra VP-domestic businesses M Sivasubramannian said, “While we found Rediff‘s approach to be most aligned to our own thinking on the brand at this point in time, their suggested creative solutions were refreshingly different and should take the brand to the next level.”
The Madurai-based TVS Srichakra is a major player in the two and three wheeler segment and is the OE vendor to all the leading 2 & 3 wheeler manufacturers.
Rediffusion – Y & R, Chennai, handles clients such as ITC Classmate, Colour Crew and Paperkraft, Cholam MS General Insurance, Lotte India Corporation and Cavinkare.
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