MUMBAI: Mudra Max has bagged media duties of state-run oil firm, Bharat Petroleum Corporation (BPCL).
The account will be handled out of the agency‘s Mumbai office. Lintas Media Group (LMG) was the incumbent agency.
BPCL called for a pitch in the month of August. Incidentally, the Fortune 500 company has Lowe — LMG’s creative agency — on its roster. LMG had won the account from MEC (Mediaedge:cia) in 2008.
BPCL, one of the oldest public sector petroleum and refining organisations in India, calls for media and creative pitches every three years. In May, it had added Law & Kenneth to its existing roster of three incumbent agencies — Lowe Lintas, Saatchi & Saatchi and Euro RSCG. In the media pitch nearly 11 agencies participated; LMG, Maxus and MEC made it till the last round.
In November 2010, Scarecrow Communications was hired by BPCL to handle its retail initiatives.
Recently, Mudra Max has been on quite a roll, bagging the big accounts of World Gold Council and Ashok Leyland.
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