MAM
O&M shines bright at Effie Awards 2011
MUMBAI: Piyush Pandey led Ogilvy & Mather (O&M) has done it once again as the agency swept away Effie Agency of the Year Award 2011, third time in a row. O&M registered 195 points with seven Gold, six Silver and six Bronze metals.
Meanwhile, from the client‘s side, Cadbury India with 80 points took home Effie Client of the Year Award.
Taproot India won the Grand Effie for Pepsi- Change the Game campaign.
Effie Agency of the Year tally-
| Rank | Agency Name | Gold | Silver | Bronze | Total Points |
| 1 | OO&M | 7 | 6 | 6 | 195 |
| 2 | JWT | 3 | 1 | 2 | 65 |
| 3 | DDB Mudra Group | 1 | 3 | – | 45 |
| 4 | Lowe Lintas | 1 | 1 | 4 | 45 |
| 5 | Taproot India | – | 1 | – | 35 |
| 6 | Leo Burnett | 1 | – | 4 | 35 |
| 7 | McCann Worldgroup | – | 1 | 4 | 30 |
| 8 | Contract Advertising India Pvt Ltd | 1 | 1 | – | 25 |
| 9 | BBDO India Pvt Ltd | 1 | – | – | 15 |
| 10 | DraftFCB Ulka | – | 1 | 1 | 15 |
O&M also won the Marico Uncommon Sense Award for ‘Blackberry for everyone‘ campaign for the client Vodafone.
The campaigns for which it bagged Golds were ‘Ambush the Ambush‘ for Dove (category- consumer products-cosmetics and toiletries), ‘Shubh Aarambh‘ for Cadbury Dairy Milk (category- consumer products-beverages/drink, confectionary and food), ‘Meal time Meetha!‘ for Cadbury Dairy Milk (consumer products-beverages/drink, confectionary and food category), ‘Be Idiot Safe With Ceat Bike Tyres‘ for Ceat Gripp (category- consumer durables-automobiles and auto parts, two wheelers and auto related), ‘Blackberry for Everyone‘ for Vodafone (category- Services-telecom and related products), ‘Shubh Aarambh‘ for Cadbury dairy milk (category-integrated advertising campaign) and ‘Blackberry for Everyone‘ for Vodafone (category- integrated advertising campaign).The six Silver Effies of the leading agency came from ‘Nahi Bhaiya‘ for Asian Paints (category- consumer durables-others), ‘True Choice‘ for Tata sky (category- consumer durables-electronic goods), ‘Vodafone Super zoozoo-coming from behind‘ for Vodafone (category-services-telecom and related products), ‘Future Generali insurance Week‘ for Future Generali India Life (category- services-financial services), ‘MP Ajab Hai, sabse Gajab Hai‘ for Madhya Pradesh State Tourism (category- Services-others) and ‘Be Idiot Safe With Ceat Bike Tyres‘ for Ceat Gripp (category-integrated advertising campaign).
The agency won Bronze awards for ‘3 Roses Believers (Fans) v/s Non-believers (Hero)‘ for Brooke Bond 3 Roses (category- regional advertising), ‘Walking the tight rope‘ for Pond‘s Dreamflower Talc (category- consumer products-cosmetics and toiletries), ‘Sprite University of Freshology‘ for Sprite (category- consumer products-beverages/drink, confectionary and food), ‘Titan goes Purple and Tommy, esprit, guess go green with envy‘ for Titan Purple (category- consumer products-Others), ‘Vodafone-winning the Indian mobile number portability battle‘ for Vodafone (category- Services-telecom and related products) and ‘Apne nahi suna?‘ for IDBI Federal (category- services-financial services).
O&M executive chairman and creative director (Ogilvy South Asia) Piyush Pandey said, “Ogilvy India has made me feel on top of the world. It is young talent that is making this happen and I do believe that this spirit will continue in the future. At the end of the day we work towards finding great creative solutions that do wonders for our clients.”
He added, “In David Ogilvy‘s centenary year, this is Ogilvy India‘s tribute to him and his belief in, “We sell or else.”
O&M NCD Abhijit Avasthi said, “We are lucky people who have worked with fabulous clients. The client deserves good work. We have got phenomenal talents and great culture. Be it the planning people, or creative people, they all are aligned to do what they want to and that‘s what works for us.”
The second spot winner, JWT collected 3 Golds for ‘Lay‘s Flavor World Cup‘ for Lay‘s (category- consumer products-beverages/drink, confectionary and food), ‘Nike Bleed Blue‘ for Nike (category- consumer products-Others), and ‘Children‘s Future Solutions‘ for Birla Sun Life Insurance (category- services-financial services). The agency won a Silver for ‘The Friendship Bike‘ (Oct-Nov 2010 & Marc-Apr 2011)‘ for Splendor NXG (category- consumer durables-automobiles and auto parts, two wheelers and auto related). It bagged two bronze metals for ‘Musibat Bata kar Nahi Aati‘ for Godrej security solutions and ‘Making Time to Pause‘ for Apollo Munich Health Insurance (category- services-financial services).
On claiming the second spot, JWT CEO Colvyn Harris said, “Coming No.2 is always like you have lost something so we would definitely like to be No.1 next year.”
Third in the place is DDB Mudra, which won Gold for ‘The joys of motherhood‘ for Velocit (Dr.reddy‘s) (category-Healthcare). It collected Silvers for ‘How tears and weepy engineers brought down the mighty Honda City‘ for Volkswagen Vento (category- consumer durables-automobiles and auto parts, two wheelers and auto related), ‘A Tale of Innovations‘ for Volkswagen (category-corporate advertising-corporate reputation) and ‘Guess Where, Fly There‘ for Emirates (Category-services-others).
Lowe Lintas got a Gold for ‘No Idea, get Idea-MNP‘ for Idea cellular (category-services-telecom and related products) and Silver for ‘Languages‘ for Idea Cellular in the same category. It collected bronze metals for ‘Lifebuoy Superfast Handwash‘ for Lifebuoy (category-consumer products-Others), ‘Jammy Art‘ for Kissan Jammy (category-digital advertising [online/mobile communication]), ‘Tanishq-Diamond Jewelry‘ for Tanishq (category-retail advertising) and ‘Fastrack Bags‘ for Fastrack (category-consumer products- others).
Lowe Lintas CEO Joseph George said, “It could have been better. Some of our brands were not shortlisted but it was exciting to be a part of this evening. The year was really good for us but we will focus towards the betterment next year which is a challenge for us.”
The number five agency and Grand Effie winner, Taproot India also won Silver for the campaign ‘Change the Game‘ for Pepsi.
Taproot India chairman and co-founder Agnello Dias said, “After starting something of our own, it‘s great to achieve something like this.”
Taproot India chief creative officer Santosh Padhi added, “I think its quite motivating for any agency or anyone because we are 30 people competing with one of the best and oldest creative agencies of India.”
Commenting on the Effies 2011 and the overall process, Leo Burnett NCD KV Sridhar (Pops) said, “I think this year is a landmark year in Effies for putting up the fantastic judging process. This year 50 per cent jury members are clients and others are planning heads of different agencies and there were no creative guys judging, which was how it should be. Therefore, one can see them patiently going through all the data, questioning the validity of data and then finally rewarding those pieces of work which is backed with great data and market results which is of great interest to clients. Creativity and efficiency go hand in hand and it is only a myth that creativity is only for the ego of creative guys to build businesses.”
Incidentally, there were no winners for David v/s Goliath, B2B Advertising and Rural advertising categories.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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