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Bigg Boss season 6 returns bigger and better

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MUMBAI: Colors is betting big on Bigg Boss season 6. Boosted by Salman Khan‘s presence this year, the broadcaster has made a slew of changes to the format of the show to make it more inclusive.

The broadcaster has positioned Bigg Boss season 6 as ‘Alag Che‘ which literally means ‘It‘s Different‘.

Bigg Boss Season 6 will have several new elements to it, the biggest differentiator is the opportunity for a common man to gain entry into the Bigg Boss house. This, the broadcaster believes, will give the viewers an opportunity to experience in the Bigg Boss house from a common-man‘s perspective.

The other differentiator is the presence of two house guests – a fish and a talking parrot to give company to the housemates. The producers have also introduced a rule according to which any participant violating rules will be reprimanded to the Panic Room.

All this and other new elements will make the show appealing to the entire family, believes Colors CEO Raj Nayak. The show has also been moved to prime-time slot and will be aired at 9 pm from Sunday to Monday starting 7 October.

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Will the change in format and introduction of new elements upset the applecart? Unlikely, says Nayak.

“Everybody is moving towards positivity zone, if you see all the shows that are doing well are in the positivity zone we tried that with Jhalak Dikhla Jaa. We also realised that we were alienating a lot of viewers therefore we have reformatted the show by introducing new elements without touching the soul of the show. We want to make it much more inclusive and provide wholesome family entertainment,” said Nayak.

“We also want to broad base our viewer base and also our advertiser base. Bigg Boss till now has been youth focussed show with the 25-40 age group forming the core target group. We want entire family to watch also because India is largely a single TV market and we want to grab a large share of that segment. We are airing the show in the prime-time because we feel that the content that we will be airing lends itself to prime-time viewing.”

The change in format will help Colors in maximising the return on investment particularly since a reality show is very expensive to produce, feels Nayak.

According to industry sources, the total cost of producing Bigg Boss will be in the region of Rs 1.5 billion.

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The reasoning behind having a common man as a participant is to give loyal Bigg Boss viewers a chance to be a part of the Bigg Boss house.

“Bigg Boss is a cult programme and we have got a lot of loyal viewers who call us wanting to be a part of the Bigg Boss house so we thought why not give them a chance to be a part of the show and rub shoulders with big celebrities,” Nayak reasoned.

The brief given by Colors to Endemol was that the show should have positive rub-off and casting should be done in a way that the participants connect with the viewers.

The broadcaster will spend close to Rs 100-120 million to promote the show. “There is only so much that you can do in marketing since there are only that many more media vehicles. But we have to shout louder since the clutter levels are higher. We normally spend about Rs 7-8 crore (Rs 70-80 million) on a reality show but for Bigg Boss we will spend close to Rs 10-12 crores (Rs 100-120 million) and this amount is only for the promotions outside the network spanning all the media platforms,” revealed Nayak

The Colors chief is also unperturbed by the fact that Bigg Boss will compete with Sony‘s Kaun Banega Crorepati. “That‘s the reality of life everyday you are competing against someone or the other. At the end of the day, you need to have the conviction and belief that the show you are producing will do well,” Nayak asserts.

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The broadcaster is currently engaged in negotiations with existing as well as new advertisers. Bigg Boss will have eight sponsors which includes a title and a powered by sponsor and six associate sponsors.

The official sponsors would consume about 50 per cent of the inventory while the spot buyer‘s would consume the rest.

According to Nayak, sponsors and spot buyers will have to shell out more this time for the show since it is investing more money into the show and the scale is bigger than previous seasons.

“We have hiked sponsorship rates by 20-30 per cent,” stated Nayak, “We are currently in negotiation with advertisers however everybody wants to see who signs first but that‘s the nature of the business.”

However, media buyers are not enthused by this rate hike. “While Bigg Boss is an established property, there are other reality shows for advertisers to go to. We also have a lot of cricket coming up including the India versus Pakistan series, which will consume a lot of advertising monies,” a media buyer said.

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He also opined that advertisers this year have been cautious on their spends due to a slowdown in the economy.

Zenith Optimedia managing partner Navin Khemka believes Bigg Boss has the potential to attract new audiences.

“Bigg Boss is a well established property and attracts a lot of audience who otherwise don‘t watch GECs. It has an appeal among youth and advertisers who see brand fit will associate with the property,” he says.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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