MUMBAI: DDB Mudra Delhi has been awarded Marico Livon‘s creative mandate after a multi-agency pitch. The size of the account is pegged at Rs 400 million.
Livon is one of the brands that Marico acquired from Reckitt Benckiser in Februsry this year. The incumbent on the account Cut the Crap had been working on the brand before Marico acquired it.
DDB Mudra Group chairman and CCO Sonal Dabral said, “Livon presents us with a wonderful opportunity to take the DDB ideology of social creativity forward. A brand that talks to audiences that live in a connected world, we look forward to creating ideas that have an inherent ‘talk value‘ that drives the brand forward. Besides, with Marico, we are really excited about partnering with one of the most professional Indian multinationals.”
DDB Mudra Group Delhi president Vandana Das said, “It‘s a great starting point and very encouraging for all of us to be associated with a brand from Marico‘s stable. Having won Livon, we are all really delighted and geared to have a long innings together. We look forward to doing some path breaking and exciting work on the business in months ahead.”
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