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TV rules but digital is growing: CN Study

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MUMBAI: New media is increasingly gaining traction among Indian kids. The adoption of digital media among urban Indian kids is at an all time high with 73 per cent of them using mobile phone and 27 per cent internet, according to a survey by Cartoon Network.

The increasing usage of mobile phones and internet notwithstanding, television continues to be the preferred medium of kids followed by DVD/VCD. Newspaper and storybooks also form an important part of kids’ media consumption.

Cartoons rule in kids Television

Cartoons remain the preference of kids across age groups with 63 per cent boys and girls tuning in. However, cartoons had a bigger following among 7-10 age groups with 75 per cent of them preferring cartoon programmes as compared to 53 per cent in the 11-14 age groups. More kids in the 11-14 age group preferred comedy shows as opposed to those in the 7-10 category.

Family serials were the second most popular programming among girls followed by comedy and dance/music shows.

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Cartoons were also the second most preferred programs for parents which could be attributed to co-viewing habits with almost 58 per cent parents saying that they always watch television together with their kids.

Co-viewing is a popular trend that has been growing over the years, the survey noted.

The Cartoon Network New Generations, commissioned to research agency Nielsen, surveyed around 7000 kids and parents in SEC A, B and C across 26 centers including New Delhi, Mumbai, Bangalore, Chennai, Kolkata, Nasik, Ahmedabad, Lucknow, Guwahati, and Hyderabad.

Kids love digital media

A whopping nine per cent own cell phones which are used for making calls and gaming. About 58 per cent of kids use a computer with only 19 per cent of them owning one, according to the survey.

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Of the 27 per cent kids who use internet, 49 per cent do so from their home while the rest access it outside their homes from cyber café, school and friends/relatives place.

Playing games, surfing for information and social networking are some of the preferred activities on the internet. Incidentally, only 10 per cent of the kids use the internet every day.

“Kids of today are a digital audience. They are screenagers as we like to call them. They consume and interact with different screens more than any target group in the country,” says Turner Director Content Krishna Desai.

The survey also noted that while 26 per cent parents claim that their kids visit social networking sites, almost 56 per cent kids claim to visit social networking sites with Facebook being the favourite platform.

One of the most interesting facts about the internet is that although almost all parents at some point have monitored their kids’ usage of social networking sites, only half of them are accurate about their kids’ actual usage.

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56 per cent kids receive an average pocket money of Rs 275 per month, but only 37 per cent save it. Further, 53 per cent kids receive gift money with the average annual gift money being Rs 799 in 2012.

Kids continue to influence household decisions of purchase when it comes to white goods with an average of 22 per cent parents definitely considering their kid’s opinions and an average of 44 per cent parents who may consider them.

Salman Khan is Bollywood Badshah, Sachin the top sporting icon

When it comes to Bollywood icons, Salman Khan emerges as the clear choice with a 34 per cent fan following. The top box office grosser over the last two years, Khan is twice as popular as Shah Rukh Khan.

Katrina Kaif toppled other Bollywood divas with a 31 per cent fan base.

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Sachin Tendulkar continues to be the favourite sports icon over the years with a 39 per cent fan following. Sania Mirza was the third most favourite sports icon among girls after MS Dhoni.

Toon Stars

Amongst toon stars, Chhota Bheem (airs on Pogo) enjoys 35 per cent popularity followed by Doraemon (Disney Channel) with 21 per cent.

Learning and extra-curricular activities

Almost all kids today take tuitions. English (63 per cent) and mathematics (54 per cent) are the most taught subject in tuition classes.

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Older kids participate more in extra-curricular activities than younger kids with painting and dancing top preferences across age groups.

Cricket and football are the two most favourite sports that boys like to play while girls prefer badminton followed by cricket. According to the study, cricket, India’s national obsession, was the favourite sports among kids (both Boys and Girls) when it comes to TV viewing.

As per the survey only 41 per cent parents encouraged their children to participate in sports. More than 90 per cent of parents believe that their kids are healthy which explains the phenomenon of not encouraging kids to play.

Kids in the age-group of 4-6 and 7-10 spent more time indoors while the ones in 11-14 category prefer outdoors.

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Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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