MAM
TAM spots changes in digital landscape
MUMBAI: The television broadcasting landscape is set to change in India as consumers tend to pay for the channels they like to watch. Kids, sports and general entertainment channels will provide television networks the entry points into television homes as India shifts to digital delivery across the country.
“Kids, sports and GECs will be the staple entry points into homes,” said L V Krishnan, CEO of TAM Media Research, while releasing the findings and learnings from the implementation of the first phase of digitisation in the four metros of Mumbai, Delhi, Kolkata and Chennai.
Niche and smaller channels will be beneficiaries and long tail channels will come into play. “There is an opportunity for small and niche channels. Marketing and sticky content will be key,” said Krishnan.
Network channels will have a distinct advantage in the digital play as they can “cross-pollinate” their individual channels through their other channels. Standalone channels would be at a disadvantage as they do not have a platform to cross promote through network usage.
“The independent channels will want to join a network. The trend will be for channels to bunch up,” said Krishnan.
Dwelling on some trends around the digitisation deadline, Krishnan said television viewing remained stable during the period the data was not published but digitisation led to a spike in the time spent on television. Niche and smaller channels gained from digitisation.
How does the digital universe pan out?
According to the TAM survey conducted in the four metros, 93 per cent of television homes in Mumbai have been digitised (up from 35% when TAM and industries suspended reporting on ratings for nine weeks), 97 per cent in Delhi (from 26%) and 70 per cent in Kolkata (18%). The digitisation in Chennai has remained at 26 per cent (16%) as the Madras High Court had initially stayed digitisation in Chennai and will be hearing further arguments on petitions against digitisation in the last week of this month.
“Chennai is a peculiar case as digitisation has not moved up. We don‘t know what the situation look like. But overall, there has been a massive stride into digitisation. Mumbai and Delhi have a small portion left but this is because of non availability of set-top boxes,” explained Krishnan.
Krishnan said the universe of television homes shrinking on account of some TV homes not being digitised is estimated to be 5 per cent in Mumbai, 3 per cent in Delhi and 10 per cent in Kolkata. The total cable and satellite TV homes in Mumbai are 4.5 million, in Delhi 3.8 million, in Kolkata 3.2 million and in Chennai 1.9 million.
TAM has installed its peoplemeters in 525 television homes in Mumbai, 470 in Delhi, 370 in Kolkata and 280 in Chennai. Starting Q1 2013, the panels in Mumbai and Delhi will see an additional fresh recruitment of 400 homes in SEC AB segment. Other centre’s – Bangalore, Kolkata, Hyderabad and Chennai – together will add another 250 homes in SEC AB segment.
Krishnan said,, “The concentration on Sec AB is probably because that is the segment the advertisers are interested in. Since the advertisers are looking at the topline, the broadcasters are doing that too, and thus, that is where research is headed.”
The second phase of digitisation is already showing an upward swing. Markets like Bangalore, Hyderabad, Punjab, Gujarat and Kerala are seeing increasing penetration. “We will capture this when we release our update on digitisation across the country in the first week of January,” Krishan said.
TAM‘s reporting to resume
TAM, India‘s sole television measurement ratings agency, had suspended reporting of viewership data for a period of nine weeks starting from 7 October (week 41) and ending on 8 December (week 49), as the government implemented the digitisation deadline of 1 November in the four metros. The data for this period would be released on 19 December along with the data for 9-15 December (week 50).
TAM will not be reporting viewership data on analogue homes in Mumbai, Delhi and Kolkata from now on (areas where digitisation falls in first phase. Non-metropolitan areas in Mumbai and Kolkata do not fall in this phase and will continue to get ratings data on analogue systems), but continue to provide the data from Chennai where analogue television signals continue to be delivered to television homes.
Channel Viewing Changes:
- Small or niche channels were net gainers of share following digitisation at the cost of bigger channels.
- Nearly 60 per cent of channels with a pre-DAS share between 0 and 0.5 per cent had about 4 per cent net share gain, while bigger channels lost more than 2 per cent share in Mumbai.
- Delhi channel share movement is very similar to that of Mumbai but ‘net share‘ distribution sharper at the ends.
- 255 channels in Mumbai have some non-zero viewership in at least one of the two periods (pre and post DAS).
- Around half the channels both in Mumbai and Delhi have gained share.
MUMBAI
DELHI
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
News Broadcasting7 days agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
I&B Ministry3 months agoIndia steps up fight against digital piracy
-
iWorld1 week agoNetflix celebrates a decade in India with Shah Rukh Khan-narrated tribute film
-
MAM3 months agoHoABL soars high with dazzling Nagpur sebut
-
Hollywood3 days agoThe man who dubbed Harry Potter for the world is stunned by Mumbai traffic
-
iWorld12 months agoBSNL rings in a revival with Rs 4,969 crore revenue
-
iWorld3 months agoTips Music turns up the heat with Tamil party anthem Mayangiren
-
MAM7 days agoNielsen launches co-viewing pilot to sharpen TV measurement


