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Plans for MipCube unveiled
MUMBAI: Creative platform MipCube will have a line-up of events and conferences which includes speakers from Twitter, Warner Bros. and Machinima, a new Brands and Content Masterclass and the inaugural Women in Tech and Media networking breakfast.
MipCube 2013 will feature innovators in the digital content space. An integral part of MipTV, the world‘s content market, MipCube takes place in Cannes, France from 8-11 April.
As part of a series of case studies, Twitter UK head of broadcast partnerships Dan Biddle will explore how the future of the micro-blogging site is linked to TV, thanks to its ability to cultivate audiences. MipCube participants will also get an insight into what tomorrow‘s media business will look like in the hands of the new media moguls.
Content producers Warner Bros. director/producer Kevin Tancharoen and Warner Bros. Digital Distribution head of digital programming and development Lance Sloane will explain how they produced ‘Mortal Kombat: Legacy‘, a split-screen blockbuster which was the most-viewed web series in 2011.
Experts in the interactive content space will describe how to attract, build, and scale audiences, with contributions from video entertainment network Machinima president, co-founder Philip Debevoise, and 22-year-old entrepreneur Jamal Edwards who is SB.TV Global founder, CEO.
Cisneros‘ AdsMovil company COO Jorge Rincón will also be on hand to provide a focus on the mobile Hispanic population. Meanwhile branding agency Huge chief strategy officer Gene Liebel, who developed the strategy and built the HBO Go digital platform, will discuss the importance of intuitive design and user interface in encouraging audiences to consume more content.
In a session on reinventing distribution in the ‘anywhere‘ age, digital media company Base79 founder Ashley MacKenzie, which is YouTube‘s biggest content partner in Europe, will discuss which distribution models exist for professional content creators, and how best to leverage them.
Underlining the networking opportunities which MipCube offers, a string of matchmaking sessions will involve broadcasters, including Canal + Head of Digital, Fabienne Fourquet; Canada‘s CBC executive director, studio and unscripted content Julie Bristow; brand representatives such as Paolo Bonsignore from Illy Café; and branded content experts such as Victor Knaap of Media Monk.
A new feature this year is the Brands and Content Masterclass, sponsored by Ogilvy and Mather and in partnership with Hyper Island. The Masterclass will bring together more than 80 executives working in branded entertainment from brands, agencies, production companies, TV networks, digital platforms and social networks. The objectives of this Masterclass are to learn how to create engaging branded entertainment, meet potential partners in this field, and to share best practices from a selection of some of the most successful branded entertainment campaigns.
The Masterclass will be introduced by Hyper Island CEO Johanna Frelin, and will feature contributions from ITV MD Commercial, Online and Interactive Fru Hazlitt; McLaren Group Brand Director John Allert, and Framestore executive producer Simon Whalley. Other participating brands include Renault and Swarovski, while the Newcast (Publicis), MEC and Havas agencies will also take part. In the following lunch, the 2013 Brand of the Year award will be delivered (succeeding 2012 Heineken and 2011 Amex).
Another new feature is the Women In Tech and Media Breakfast, during which the challenges women face as they shoot for greater influence in the industry will be discussed. The talents of tomorrow will be showcased in the Content 360 Pitch Competition for transmedia producers and creative agencies, this year sponsored by Russian independent broadcaster CTC Media and telco MTS; the MipCube Lab, an international competition for startups innovating in the TV field; and the TV Hack Day, featuring 15 selected developers and designers who have 48 hours to come up with what might be the next big app. All of the winners plus Brand of the Year will be showcased in the Innovation show.
MipCube also provides hands-on opportunities through workshops like the YouTube Creators Masterclass for Content Producers, run by Head of YouTube Next Lab EMEA at Google David Ripert or the Social TV Bootcamp, which will provide a live consulting session on strategies to build social TV projects.
On 7 April, as a preamble to the main event, MipCube Plus will offer a one-day think-tank dedicated to unlocking fresh business opportunities for new content creation, user engagement and monetisation models.
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Moltbook, the AI-only social network, sparks hype, doubt and fear
CALIFORNIA: Moltbook, a Reddit-style social platform built exclusively for artificial intelligence agents, has emerged as the latest obsession in Silicon Valley, drawing intense attention for its explosive growth and surreal bot-driven interactions.
The platform hosts more than 100 communities where AI agents post, argue and joke about topics ranging from governance theory to esoteric “crayfish debugging” concepts. Within days of launch, Moltbook recorded tens of thousands of posts, nearly 200,000 comments and more than 1 million human visitors observing the activity.
Yet the numbers and the autonomy are under scrutiny, as per media reports. A security researcher has suggested as many as 500,000 accounts may trace back to a single address, raising doubts about Moltbook’s membership claims. Many posts could also be the result of humans instructing their AI tools to publish content, rather than bots acting independently.
The platform runs on agentic AI, powered by an open-source tool called OpenClaw, formerly known as Moltbot. Unlike chatbots such as ChatGPT or Gemini, these agents are designed to perform tasks on users’ devices, from sending messages to managing calendars, with minimal human input. Once authorised, they can interact freely on Moltbook.
Some tech figures have hailed the platform as a glimpse of a post-human internet. Head of crypto custody firm BitGo Bill Lees, called it evidence that “we’re in the singularity”.
Academics are less convinced. Petar Radanliev, an AI and cybersecurity expert at the University of Oxford, said the idea of agents acting independently was “misleading”, describing Moltbook instead as automated coordination within human-set constraints. Columbia Business School assistant professor David Holtz, dismissed the spectacle as “thousands of bots yelling into the void and repeating themselves”.
Beyond hype, security worries loom large. ESET global cybersecurity advisor Jake Moore, warned that granting AI agents access to emails, private messages and files risks prioritising efficiency over privacy. Andrew Rogoyski of the University of Surrey said high-level system access could lead to serious damage, from erased data to compromised company accounts.
Even OpenClaw’s founder Peter Steinberger, has felt the darker side of attention, with scammers hijacking his old social media handles after the platform’s rebrand.
For now, Moltbook remains a strange digital zoo: part experiment, part spectacle, where AI agents banter about philosophy, productivity and, occasionally, their fondness for their human operators.
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Apple appoints Avtar Ram Singh as head of international marketing
CALIFORNIA: Apple has handed a bigger global brief to a long-time insider. Avtar Ram Singh has taken over as head of international marketing for the App Store, Apple Arcade and the Apple Games app, deepening his remit across one of the company’s fastest-growing businesses.
“I’m happy to share that I’m starting a new position as head of international marketing, App Store, Apple Arcade and Games App at Apple,” Singh said while announcing the move.
The promotion crowns nearly seven years at Apple, where Singh has led services marketing across Southeast Asia and India and previously served as head of marketing for Southeast Asia content and services, business lead for Apple Podcasts in the region and interim marketing lead for the App Store internationally.
His new portfolio spans three pillars of Apple’s services push. The App Store, which Apple positions as a safe and trusted discovery platform, now attracts more than 850 million average weekly users globally. Since 2008, developers have earned over $550 billion on the platform.
Apple Arcade, the company’s gaming subscription service, offers unlimited access to a catalogue ranging from brain teasers to big-name franchises. The recent addition of Sid Meier’s Civilization VII Arcade Edition brings a AAA PC title to iPhone, iPad and Mac from 5 February.
Then there is the Apple Games app, unveiled at WWDC as a unified destination for games from the App Store and Arcade. It aggregates titles in one place, surfaces personalised recommendations, tracks events and achievements, and lets users compete with friends or connect controllers for a console-like experience.
Singh arrives with a hybrid background in strategy, data and creativity. His career spans digital and social media marketing, business intelligence, content, editorial and analytics across culturally diverse markets. He has worked on brands including P&G, Accor, Audi, UBS, Nikon, Samsung, Sony, Pizza Hut, HBO and Singapore Airlines-linked businesses such as Scoot.
Before Apple, Singh led strategy at Falcon Agency, focusing on performance marketing and ROI-driven digital frameworks. He earlier ran the social practice at Publicis Singapore, where he oversaw operations, business development and regional social strategy for multinational clients. His career also includes roles at Ogilvy-linked Circus Social, Rocket Internet ventures Lazada and Zalora, and research firm IDC in Bangkok, where he analysed technology markets and won early awards for collaboration and client retention.
At Apple, he has been close to several service launches and expansions, including Apple Fitness+ in Singapore, Apple Creator Studio, global podcast subscriptions and new App Store marketing tools.
The timing is notable. Apple’s services business has posted record years, and gaming is becoming a sharper battleground as platforms chase engagement and recurring revenue. Singh’s brief sits at the intersection of content, community and commerce.
In a market where attention is scarce and loyalty scarcer, Apple is betting that sharper storytelling and smarter marketing can keep users inside its ecosystem. Singh now holds the megaphone. The real test will be how loudly the world listens.
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Cloud nine in the capital Bharathcloud plugs Delhi into its AI plans
MUMBAI: Bharathcloud is bringing its cloud closer to power. The Hyderabad-based sovereign AI cloud services provider has opened its Delhi office, marking its formal entry into North India and setting the stage for its next phase of growth.
The expansion comes as India’s digital transformation fuels rising demand for AI-ready cloud infrastructure, driven by wider adoption of artificial intelligence, machine learning, the Internet of Things and data-heavy applications. With the new office, Bharathcloud plans to onboard more than 100 employees in 2026, strengthening its workforce to support customers across government, enterprises, MSMEs and social sectors.
The Delhi presence is expected to sharpen the company’s engagement with organisations seeking secure, scalable and cost-efficient cloud platforms that comply with India’s data sovereignty requirements. It also positions Bharathcloud closer to policy, public sector and enterprise decision-makers in the region.
Founded in Hyderabad, Bharathcloud offers AI-ready cloud infrastructure including Kubernetes-as-a-Service, zero-trust security architecture and multi-level data protection frameworks. Its platform supports AI and ML workloads, blockchain application migration from hyperscalers and distributed data management, with an emphasis on reliability, low latency and operational continuity.
“With the Delhi expansion, we are positioning Bharathcloud to engage more closely with AI-driven enterprises and technology hubs in North India,” said Bharathcloud co-founder Rahul Takallapally. He added that the move would help nurture local cloud and AI talent while accelerating the adoption of secure and resilient AI infrastructure across sectors.
The company currently operates in Hyderabad, Bengaluru, Mumbai, Kolkata, Lucknow and Chennai, employing over 200 people and serving more than 1,500 clients across manufacturing, healthcare, financial services, IT and media. Aligned with national initiatives such as Digital India and Make in India, Bharathcloud continues to focus on building indigenous AI-cloud infrastructure to support data localisation and the country’s growing appetite for next-generation digital solutions.
With its Delhi office now live, the company is signalling a clear intent: to make sovereign, AI-ready cloud infrastructure not just an alternative, but a mainstream choice for India’s north as well as its tech capitals.
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