News Broadcasting
Gaon Connection: Going beyond the village
It‘s seeking to further its connection with its core audience: those from rural India or those interested in it. Rural newspaper,Gaon Connection which hit the stands just as 2012 was ending, is now looking at going transmedia with an audio feed planned for handsets and short TV snippets on the anvil for TV news channels, and also spreading internationally.
Founded by veteran journo and lyricist Neelesh Misra, along with his buddy Karan Dalal, with the aim of catering to the rural readers of India, Gaon Connection operates across Uttar Pradesh, Bihar and Madhya Pradesh.
The Lucknow-based publication has a team of 15 full timers and scores of stringers all over India. Gaon Connection’s circulation has gone up from 7,000 copies at inception to 10,000 as of now, according to Misra. The 14 page Rs 5 priced weekly has a claimed readership of around 120,000.
He says the Rs 5 tag is not too high as rural Indians spend about Rs 30 a month for their feature phone services. Therefore, Rs 20 a month for a newspaper which keeps them informed about developments important to them is quite reasonable.
Misra has plans to increase readership of Gaon Connection and has drawn up ground activities to enable that to happen. Reading sessions are planned for schools and at panchayat gatherings, where reporters will read out the newspaper to locals.
Additionally, it is roping in milk companies and SIM card distributors to further the availability of Gaon Connection.
A small marketing and sales team in Delhi and Lucknow has been pitching the publication to advertisers and pulling in revenue from mainly local ones. Now Misra‘s gameplan is to attract large multinational brands and he is in conversation with agencies such as GroupM and Mindshare for the same.
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Misra got UP Chief Minister Akhilesh Yadav‘s support who dropped in at the newspaper‘s launch in December
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He believes that Gaon Connection will create job opportunities for rural youth. “For instance, we are planning to call in young people in Kanaura village in UP and train them to be journalists and distributors. What this will do is if you have a reporter and distributor in every block, you are able to create a lot of white collar talent which will give a voice to those regions,” says Misra.
Misra believes it is now time to take the voice of Indian villages across transmedia platforms such as television and the mobile. An in-house team is in the process of scripting snippets to be telecast on news channels. Talks are on with two national channels for the same, he says, without revealing the names.
“The ideas for the television snippets will grow from the newspaper. The vision is to eventually have a rural TV channel,” he shares. Misra plans to launch the TV snippets by end of the year.
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Gaon Connection has got rural readers asking for more; Misra is targeting a huge jump in readership
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Additonally, on the anvil is what he calls India‘s first audio newspaper. Misra (who is an experienced radio “story teller” courtesy his show on Big FM 92.7) is gearing up to create a dial-in audio feed for mobile users. The service will work on a subscription basis and will be available in the next four to five months. Talks are on with several telecom service providers.
Going forward, Misra plans to take Gaon Connection overseas catering to the non-resident Indians (NRIs). “We are looking at setting up Gaon Connection chapters worldwide. We have received interest from folks in Singapore, Washington, London,” he elaborates.
Misra used his personal savings – and even sold his home in New Delhi – to launch Gaon Connection. He now hopes to rope in investors to help take his pet project to the next level. His wife Yamini who joined him sometime back to look after distribution and building the business, believes in his vision. Now all that he has to do is make those with bulging pockets also fall in line.
News Broadcasting
Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace
KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.
Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.
The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.
“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.
Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.
Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.
The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.
India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.
On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.
The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.
In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.
The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.
Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.
Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.
News Broadcasting
Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh
NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.
The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.
Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.
According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.
The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.
In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.
With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.
News Broadcasting
Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
Reliance and BlackRock chiefs map the future of investing as global capital eyes India
MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.
The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.
The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.
Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.
India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.
The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.
He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.
Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.
At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.
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