GECs
Cookie communication causes commotion
MUMBAI: & coming soon… A box containing a cookie with these words imprinted on it has been making its way to the offices of trade and print publications, creating a buzz amongst journos. Speculation has been running rife about what this unexpected teaser gift means. Is it from the Star network which is acquiring an expensive cricket property or movie catalogue? Or is it the Zee Network which is launching a new channel? Or is it from Colors which is coming up with a new weekend event or show? Or is it from Sony which has launched another movie in partnership with another Indian studios? The bets are out and nobody knows, but it sure has got scribes’ attention who now have their ears pricked up for even a sliver of information relating to the gift. Hundreds of calls have been made to one of the GECs, but no information has been forthcoming.
Welcome to marketing to trade lesson 1.01. Of course channels and brands have been doing it for years. The Essel group, for instance, in the early nineties had sent out toothpaste tubes to newspaper and magazine offices to impress upon journalists/advertisers/media planners what a lamitube looks like.
Former Star India communications head Yash Khanna points out such “activities” do lead to a lot of excitement. “Gone are the days when one or two channels ruled. If a corporation does this they not only create excitement but they also remind the various members of the ecosystem that hey we are connecting with you and we care enough to share with you something meaningful.”
He states the example of Star Gold and Star Movies. “Before Star Movies was launched, we had sent out a Director’s chair to most advertisers and bean bags before the launch of Star Gold. Such initiatives keep the channel in the recipient’s mind.”
Shola Rajachandran an independent PR consultant who has worked with Star, Zee and Sony in the past goes on to say that today creating buzz before a launch has become a said thing. “Today, before any product is launched, a certain amount is kept aside to create buzz through different initiatives and activations. Earlier, people used to call for press conferences and give out merchandise which is not the case today. The competition has increased tremendously and hence, everyone is trying to outdo each other by coming up with out of the box innovations.”
A communication consultant who has spent over 40 years in the industry, Amitabh Khona, goes on to call them collectors’ items. “I have got watches, wine bottles, cricket balls, trophies etc. Once I got a pillow from CNBC shaped in their logo. It would be wrong to label it as a gimmick because a lot of thought goes into coming up with such innovative ideas that too keeping in mind the whole fraternity.”
“Clearly, the marketing teams have to dig deep into their creative wells,” said a media observer. “And come up with new gimmicks to create the buzz. Which they have done in this cookie’s case. By the way has anyone identified who it is,” he asked us.
We, at indiantelevision.com have kind of guessed, but we have chosen to keep our lips sealed and open them only to munch away at the cookie and wait until the mysterious sender declares what and who is it for.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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