GECs
Who will be India’s Junior MasterChef?
MUMBAI: If you thought children’s reality shows on the small screen were only about singing, dancing or acting, think again. Riding on the success of MasterChef India, Star Plus is gearing up for a brand new show that will see kids aged eight to twelve years cooking up a storm in the kitchen. Indeed, the show titled Junior MasterChef – Swaad Ke Ustaad and produced by Colosceum Media, will be the first such in the history of Indian television.
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It is not a singing or dancing show. Nobody has ever seen kids cooking, I am sure in my head and heart that the show will do well, says Ashish Golwalkar
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But why children? clarifies Star India senior VP – marketing Nikhil Madhok: “Kids have a universal appeal. Everybody, including adults and kids themselves, will be interested in what these small wonders cook up. Most importantly, we are giving young cooking enthusiasts a platform.”
While the format is modeled on the lines of Junior MasterChef Australia, which has already completed one season, the show will adapt to Indian sensibilities. Explains Star India senior vice president – programming, Ashish Golwalkar: “What they cook there, we cannot cook here because many of the ingredients are not available. The basic essence will be similar to Junior Masterchef Australia, but we have changed it a lot to suit the Indian palate.”
Auditions have been conducted in three cities including Mumbai, Delhi and Kolkata and ten kids have been finalised. What’s more, four to five episodes have already been shot at RK Studios in Chembur.
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Chefs Jolly, Kunal and Vikas will expect nothing less than perfect, well-executed and delicious dishes
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Talking about the response at the auditions, Golwalkar says: “To be frank, before conducting the auditions, we were not sure whether the kids would be able to do this or not. And if so, then what kind of kids we were going to take. But the response we received was overwhelming. Around 8,000 kids turned up for the auditions. Some even travelled from smaller towns to showcase their skills.”
But will it work? Madhok sounds confident: “We want to capture the innocence of the children and showcase their skills in an area usually associated with adults. Eight to twelve years is perfect for us because the kids are cute, eager to learn and the way they will demonstrate their talent will amaze people worldwide.”
Adds Golwalkar: “It is not a singing or dancing show. Nobody has ever seen kids cooking, I am sure in my head and heart that the show will do well. So, by the sheer nature of its content, it will be different from the others. It’s prime time and we are ready to take a fight, and as a channel, we are ready to take up any challenge. As leaders, if we don’t take risks and push the envelope, then who else will.”
The first season of Junior MasterChef – Swaad Ke Ustaad will be begin to air from today, for 12 weeks every Saturday and Sunday at 9 p.m.
And it’s not just about giving other reality shows a run for their money.
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We are giving young cooking enthusiasts a reality show platform but in a whole new avatar says Nikhil Madhok
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“One child will win, that is the nature of the competition, but our attitude and endeavour is to encourage all the children who participate in the show,” says Madhok.
Chefs Vikas Khanna, Kunal Kapoor and Surjan Singh Jolly will be the celebrity judges on the show. With kids involved, won’t they be lenient as compared to the adults’ version?
Nothing will be made easy for the li’l chefs, clarifies Golwalkar. Every week, different tasks will be assigned to them and they will have to live up to the judges’ expectations.
What about the kids’ safety?
Four contestant managers will take care of the children while they chop or cook, says Golwalkar, adding: “Nobody needs to worry about safety. We have followed enough precautions as per the international format.”
The show will be replacing the dance reality show India’s Dancing Superstar on Star Plus. Amul is the presenting sponsor and Pigeon, Fiona and Yippee noodles are its associate sponsors.
Marketing and promotions
Star Plus has adopted a three-pronged approach toward promoting Junior MasterChef – Swaad Ke Ustaad; television, digital and on-ground.
On the television front, promos are already being aired on the entire Star network as well as 22 channels outside the network to communicate that JMC is not just a show for kids but for the entire family.
Digitally, Star Plus has tied-up with MSN India and Yahoo! to make available exclusive behind-the-scenes content of the show. A digital application is on the cards which will help download recipes one sees on the show or indulge in a live chat with the judges and kids. A Facebook application has also been created where the young guns will test the audience’s knowledge about food.
As far as on-ground activity is concerned, various competitions will be held between adults and children in ten cities including Delhi, Mumbai, Ahmedabad, Indore, Pune, Chandigarh and Lucknow. The intent is to demonstrate how talented kids can be, sometimes surpassing adults as well.
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Viewers will witness a perfect amalgamation of great food stirred up with a riot of laughter and fun
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Apart from the three important legs of the campaign, Star Plus has teamed up with Hindustan Times for a novel print idea. On the day of the launch of JMC, HT Cafe and HT City will appear half their usual size as a tribute to the “Junior Master Chefs” debuting the same night.
Secondly, in a unique contest on Radio City, listeners who believe they have carried the most boring dabba that day will be encouraged to interact with the RJ. If the listener manages to convince the RJ that he/she does have ‘the most boring dabba’, he/she will win a treat from The Junior MasterChef Kitchen – the very same day.
Thirdly, selected cinema halls will have a special ‘Junior Master Chef seat’. The lucky viewer who happens to get that seat will be treated to a delicious surprise from the JMC kitchen during the interval.
While season one of the Australian version was won by one Isabella, we eagerly await to see who will win the show’s Indian counterpart.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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