GECs
Bigg Boss Seven plays with hell and heaven
MUMBAI: Each year they try to take it up a notch, and it’s not getting any easier. But Bigg Boss never fails to surprise and entertain TV viewers and Hindi GEC Colors believes that this year as well, the seventh season, will ring well with TV audiences.
And it introduced it to the media on 11 September evening with a high profile launch with oodles of glam themed around a mix of heaven and hell, which is the signature for the year. And of course with the announcement that long time loyal backer Vodafone has signed on as the presenting sponsor for the fifth year.
Admits Vodafone chief commercial officer Vikas Mathur: “The program has huge followers and it gives us good impact and reach making it valuable for Vodafone.”
Deepak Dhar, Vivek Mathur, Salman Khan and Raj Nayak at the launch of Bigg Boss Saath Saat.
With the set in Lonavala once again, 80 to 90 cameras have been rigged to give audiences a peep into the lives of the 14 contestants who will this time face ‘jannat’ and ‘jahannum’ as part of the deal.
The show produced by Endemol takes up a good 300 days annually to be put together by a dedicated bunch of 150-170 professionals right from creatives to the casting and technical crews.
Like in the case of most international formats, the creative folks at Endemol India (the producer of the show) and Colors rely heavily on the Big Brother bible to add elements which have worked elsewhere where the show is telecast globally. The ‘Global Creative Team’ is also constantly working at coming up with new and different ideas. This team meets up twice in a year to look at the progress and variety in Big Brother across the globe.
“We are constantly looking at what are the best elements and we add to it as well as adapt,” says Endemol MD Deepak Dhar.
Once the conceptualization has been done, the art director and set designer moves the ship forward to create the set which takes up about four months in all. “It’s less of a set and more of a house because people have to live in it,” adds Dhar.
Today, Bigg Boss has moved beyond being produced for Hindi audiences; language editions in Kannada and Bengali have also aired on television, the credit for which Dhar attributes to Colors CEO Raj Nayak.
“We are slowly paving our way into the regional markets of India as well,” reveals Dhar.
The show has already started making a buzz in the digital sphere with the Facebook and Twitter engagement activities in the form of heaven and hell anecdotes.
“The fact that there is so much of expectation from Bigg Boss puts a lot of pressure on the digital team because we need to ensure it matches to it,” admits Colors digital head Vivek Srivastava.
The most important and integral part is prior to the launch when the curiosity needs to be built without giving away names or details about the show. “It gets easier once it has launched but then the workload is more as well,” adds Srivastava. The current idea is using cartoons to get across the dual nature of the show to the viewers.
The marketing mix seems to be the usual 360 degree campaign involving a lot of focus on TV, on both, Network18 group channels and other channels. “We believe we can reach many viewers through TV,” says Colors marketing head Rajesh Iyer.
Salman Khan has been the host for four seasons of the show and this is his fifth stint. He gleefully says that he will continue with Bigg Boss till the time Colors gets tired of him. Not much has been revealed about this season although rumors are floating aplenty.
“The beauty of this show is the surprise and suspense,” says Nayak.
The launch date has been fixed for 15 September at 9 pm. And as Bollywood’s biggest Salman says audiences will definitely tune in. Says the man: “Why should you watch my shows or movies? Because I’m in them!”
The coming weeks will reveal whether they are falling for his lines!
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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