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Sun shines on kids

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The Sun TV Network – with its repertoire of 33 channels across genres including entertainment, music, movies, comedy, news and kids – is arguably a very big name in television (media), both in India and Asia.

While the group debuted with its entertainment channel, Sun TV, back in 1993, children got their very own space on the network not before 2007. The Kids Cluster, as it came to be called, kick-started with Chutti TV (Tamil), followed soon by Kochu TV (Malayalam), Chintu TV (Kannada) and Kushi TV (Telugu).

Of the four kids channels, Chutti and Kochu are extremely popular with a nearly 80 per cent reach in the states of Tamil Nadu and Kerala, respectively.

Kavitha Jaubin knows that maintaining a kids channel is difficult but for Sun Network it has proved to be a good market

The mainstay of the cluster, whose core target is kids in the age group of four to fourteen years, is cartoon acquisitions from numerous distributors and production houses like Sony Pictures, Warner Bros, Viacom18 and Scholastic. 80 per cent of the content is similar on all four channels while the remaining 20 per cent varies based on cultural preferences of the state in question.

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Says Sun TV Network Kids Cluster of Channels Head Kavitha Jaubin: “Till now, we’ve only been airing acquired content but we hope to own a few titles soon, considering how well we’ve understood our little audience’s interest patterns and what content they view the most.”

The acquired content has to be dubbed by a skilled team in each state, which develops a script in the respective language. “The USP of our channel content is the nature of dubbing. It is extremely witty and is thoroughly enjoyed by our audience,” says Jaubin, adding that nearly a week goes into scripting and dubbing an episode.

Yes, there is some amount of in-house content produced by the network’s 20-strong programming team, which includes game shows, chat shows, news segments, cookery shows and arts and crafts shows. For the purpose, they have studios in Chennai, Hyderabad and Bangalore.

While a major portion of the content is international, the network is looking to change this trend by including more local content. Some of the popular shows include Geronimo Stilton from Moonscoop, Penguins of Madagascar, Avatar from Viacom18, Jackie Chan Adventures from Sony Pictures and Little Prince from DQ Entertainment. Recently, the network acquired Little Krishna from Viacom 18 for Janmashtami, and is looking to acquire more such as Barney and Friends.

Since the cluster caters to kids, the channels take care to handpick the content and also censor it to suit the tiny tots.

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“There are a few things that we particularly avoid – violence, content that hurts the sentiments of any section of the population or forces parents to scrutinise it,” says Jaubin.

 

The other thing the network does in terms of cartoons is placing them as per the time band and the age of the audience viewing them.

The morning audience mainly comprises kids between eight and 10 years of age, which changes to pre-schoolers by afternoon. Whereas, evenings are when kids in the age group of 9-14 years watch these channels, often accompanied by parents. At this hour, the channel claims to focus on edutainment type of cartoons more than action.

Speaking of cartoons, those among the Kids Cluster of Channels airing them seem to be doing well.

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Mudra Max Media south head Anil Sathiraju says that a channel which talks regional does better than the one which does not. “Chutti TV is doing very well and for a kids’ TG, it delivers fantastically,” he says.

According to Sathiraju, the cartoon genre doesn’t face competition from regional channels, with only Chithiram TV from the Kalaignar Group doing fairly well in Tamil Nadu and none in Karnataka, Andhra Pradesh and Kerala.

It’s mainly national channels like Pogo, Cartoon Network and Disney that are capable of giving the cluster channels a run for their money. “The effect Pogo gives is pan-India while a Chutti TV or a Chintu TV is only restricted to the state,” says Sathiraju.

Advertising-wise, the ads aired on these channels are directed straight at the kids who’re watching. The prime time of 3:00 pm to 8:00 pm on weekdays and also weekends is when advertisers make the most out of their products. ITC, Surf Excel and Horlicks are some of the brands that advertise with these channels.

Sun TV sources revealed all four channels in the cluster would be generating advertising revenue in the region of Rs 80 crore with Chutti and Kochu contributing a lion’s share.

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The channels are hardly visible on the digital front. The website has a game section which includes colouring and puzzles. A small section allows users to upload their childrens’ photos on their birthdays that will be displayed on the site. Show timings for the day can also be found out.

Children dressed up for an event organised by Chintu TV

Most of the marketing they do is for their shows through outdoor events. There are regular events and contests, the most recent one being on Janmashtami when kids were made to dress up as Lord Krishna and his consort Radha and click photographs.

Other events include Chutti Premiere League on the lines of IPL, where a cartoon character heads a team and children vote for their favourite team; theme-based carnivals and so on. “This has definitely helped us gain visibility and intensify the already existing popularity,” says Jaubin.

Is there room for more channels in the kids’ space? “It is a challenge to tailor programs that suit kids’ interests, and at the same time, sustain it,” says Jaubin.

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As things stand, the Kids Cluster seems to have made a place for itself in kids’ hearts although it continues to face stiff competition not from regional but national children’s channels.

News Broadcasting

Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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