Factual
Launch TVC of Gionee in India
MUMBAI: Launch TVC of Gionee in India.
1. Company Background:
Established in 2002, Gionee is a technology driven company engaged in mobile device Design, R&D and Manufacturing. In 2005 Gionee adopted the forward integration strategy to do business in its own brand in markets across the globe. Gionee is known for bringing quality, innovative products with world class standards which have today helped them to be no 2 in mainland China by selling over 23 million units annually. The brand has a strong presence in the Middle East, Northern Africa, Vietnam, Taiwan, Myanmar, Thailand and they recently entered the Indian market.
2. Creative Strategy:
Living Life and Enjoying Life.
Technology makes us experience wonderful things in life and the ELIFE E6 takes it to a whole new experiential level. With its own research and development facility, Gionee leverages top notch engineering skills to constantly innovate and manufacture one of its kind hardware. Thus, in a marketplace saturated with every company harping upon its software features, Gionee takes the leap with hardware that excites and engages the user. Features that enable us to experience the joy of life and help us do more with less.
The TV commercial encapsulates various unique hardware features in an interesting visual story. Each of the sequences is designed to inspire Awe, Wonder and a sense of Discovery. It takes the viewer beyond reality and takes them into a surreal wonderland. Unfolding a larger than life picture. Be it the One Glass Solution, DTS Sound, 1.5 GHz Quad Core Processor, Unibody design or the never before 5MP front camera. The Elife E6 enables us to experience beyond normal, beyond the ordinary. Living much more than usual. Enjoying life to the hilt.Doing more. With less.
According to Mr.Arvind.R. Vohra, Managing Director, Syntech Technology India, the whole idea behind this launch TVC is to go and talk about the hardware supremacy of the product. Our objective for Gionee was clearly to reach to the consumers at the national level so strategically we decided to push the phone through the hardware route. Because to enjoy the software features we need to have the right hardware to blend and give a world class experience.
The Partner & Director of Brand Curry Communication Mr.Ratno Rudra, who worked on this massive campaign said that the creative strategy was to set up the user pay off arising out of hardware – unique life experiences that the handset promises, an empowerment that allows a sense of discovery, uninhibited. Mobile phone market is witnessing high –decibel advertising where every brand is trying to outshout the next one with new promises and different value propositions. We attempted a freshness in execution strategy away from the cluster of hard working propositions and hence this communication with symbolism. Our team believed that Surreal in the world of ultra -real should stand out and make consumer notice the communication.
4. Date when TVC is going on air and for how long
23 October and is a 5 week campaign
http://www.youtube.com/watch?v=MsA67z_qucs
3. Agency team credits/Production house/Name of film director
TEAM BRAND CURRY /Kiss Films / Juan Jaramillo
Factual
Kumar Mangalam Birla makes KBC debut with Amitabh Bachchan
MUMBAI: India’s most famous hot seat is about to welcome an unlikely first-timer. For the first time on Hindi general entertainment television, industrialist Kumar Mangalam Birla will appear on Kaun Banega Crorepati, the iconic quiz show hosted by Amitabh Bachchan.
The special episode marks a rare meeting point of boardroom heft and prime-time television, bringing one of India’s most influential business leaders face to face with the country’s most enduring screen legend. It is a crossover that blends intellect, leadership and popular culture, all under KBC’s familiar spotlight.
Birla’s appearance dovetails neatly with the show’s current theme, Jahaan Akal Hai, Wahan Akad Hai, which celebrates the confidence that comes from clarity of thought and knowledge. His presence lends weight to the idea that sharp thinking and conviction are as vital in life as they are in the quiz chair.
In a thoughtful conversation with Bachchan, Birla shared an upbeat view of India’s economic journey, pointing to the nation’s rapid growth and the scale of opportunity opening up across industries and communities. He spoke of momentum, ambition and a future shaped by enterprise and ideas.
The episode is not all serious talk. In lighter moments, Birla confessed his long-standing admiration for Bachchan, calling him his favourite actor and admitting to a touch of nervousness at answering questions in front of the Shahenshah himself. The candour adds a human touch to a man more often seen in headlines than on television sets.
The special episode airs on Monday, 29 December at 9.00 pm on Sony Entertainment Television and Sony LIV.
Factual
Rocky heats up NCR as Road Trippin returns with winter bites
MUMBAI: Winter’s bite just got tastier. Road Trippin With Rocky is back for its 15th season, with Rocky Singh rolling through the NCR to plate up comfort food, cult favourites and cold-weather cravings from 27 to 30 December.
The four-day journey opens in Noida, where Rocky kicks off with the much-loved Jain Tikki Wala in Sector 27 before wrapping the day at the always-humming Social. Faridabad follows, with stops shaped by local recommendations, while Gurugram brings a balance of indulgence and restraint from a standout vegetarian spread to smoky carnivore fare at The Pit, finished with Thai flavours at Banng.
Saving the grand finale for Delhi, Rocky dives into the capital’s contrasts from humble roadside falahar to refined fine-dining tables that define New Delhi’s evolving food scene. The promise is simple: honest recommendations that belong on every serious food lover’s list.
Over the years, #RoadTrippin has grown into one of HistoryTV18’s most successful digital-first properties. Built for viewers who snack on content on the move, the format’s easy humour, spontaneity and conversational style have kept audiences coming back season after season.
The numbers underline its pull. Across platforms, the franchise has clocked over 2 billion impressions and more than 550 million video views, turning each new season into a highly anticipated return.
Season 15 of #RoadTrippinWithRocky will play out across HistoryTV18’s and Rocky’s social media handles, a winter road trip that proves once again that in NCR, the cold only makes the food hotter.
Factual
Street of Stories Warner Bros doc amplifies GB Road’s unheard voices
MUMBAI: The cries may have gone unheard, but the stories now refuse to stay silent. Warner Bros. Discovery and Times Network have come together to shine a piercing, humanising light on Delhi’s GB Road, one of India’s most stigmatised spaces with Unheard Cries at GB Road, a documentary that trades sensationalism for truth, and myth for lived reality. The film premiered on 17 November 2025 on discovery+, offering rare, unfiltered access to a world long discussed but rarely listened to.
Crafted under Times Now Studios and shaped by producer and co-writer Rohit Chadda, the documentary draws on over 50 in-depth interviews with survivors, sex workers, police officials, social workers and experts. Instead of dramatisation or stylised retellings, the film builds itself on first-hand accounts bringing to the fore women whose lives have often been spoken about, yet scarcely spoken to.
At its heart, Unheard Cries at GB Road is a testament to the women who battle cycles of trauma, exploitation and coercion, while still searching for small, stubborn pockets of hope. Their accounts, delivered on record and often at great personal risk, reveal the emotional, physical and psychological landscapes of a district too frequently flattened by stereotype.
Warner Bros. Discovery, head of factual entertainment, lifestyle & kids for South Asia,Sai Abishek said the project demanded both courage and care. “Unheard Cries at GB Road is a story that demands to be seen and heard. Factual storytelling carries responsibility, and this film embodies that commitment. By giving these women the space to speak for themselves, the documentary brings rare honesty and emotional depth to a subject too often misunderstood.”
The production team gained access to the interiors of brothels, capturing the quiet routines, the harsh constraints and the precarious negotiations that shape daily life. Insights from the Delhi Police, NGO workers and legal experts situate these personal stories within the larger systems of trafficking, safety failures and legal gaps that the women must navigate.
Rohit Chadda said, “We made this film to confront a truth that has long remained ignored. Our commitment from the very beginning was to tell these stories with honesty, dignity, and responsibility – and we hope it resonates deeply enough to spark reflection, conversation, and a sense of hope, which results in long term change. Unheard Cries at GB Road is the first production under the banner of Times Now Studios, and we intend to build on this foundation by creating more meaningful, purpose-driven stories that deserve a platform and a voice.”
“This special documentary, produced under Times Now Studios and directed by Rohit Chadda and Yatharth Chauhan, is built on more than 50 in-depth interviews.”
While the documentary does not attempt to provide simple solutions, it offers something more vital, a vantage point grounded in truth. By presenting the voices of women who endure the unseen and the unimaginable on a daily basis, the film asks viewers to confront the complexity of GB Road with empathy rather than judgement.
Unheard Cries at GB Road is streaming now on discovery+, inviting the nation to listen truly listen to stories that can no longer remain in the shadows.
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