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New Software Competencies Enable Dell Channel Partners to Capitalize on End-to-End Solution Offerings

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MUMBAI: Dell today announced improvements to its channel partner programs, including software-specific enhancements to its PartnerDirect program through four new software competencies, as well as new service provider and referral programs.

The enhancements highlight Dell’s commitment to enabling channel partners to sell end-to-end solutions through one simple program, and increase the scope and revenue potential of their partnerships. Partners selling a mix of Dell hardware and software can now achieve Premier status through a mixed competency, while an advanced competency offers a path to Premier for partners specializing in a single line of business. The KACE, AppAssure, and SonicWALL partner communities had been transitioned earlier in the program’s lifecycle and fit well into the four software competencies introduced today.

Historically, the Dell PartnerDirect program has focused on enabling and promoting hardware sales for Dell partners. Over the past year, Dell has launched an aggressive strategy to build scalable enterprise software offerings into its solution portfolio in the areas of datacenter and cloud management, information management, mobile-workforce management, and security and data protection, with the objective of becoming a full service, end-to-end IT solutions provider. Today, Dell’s software division is one of the largest software companies in the world, with a US$1.2 billion business selling into 90 percent of Fortune 1000 companies and supported by 6,000 dedicated software employees worldwide.

Dell Software PartnerDirect Competencies

The enhanced program features customized requirements and revenue thresholds for software partners to achieve Premier and Preferred Partner status. The software competencies will allow Dell to better serve the needs of its combined channel partner community, including software- and hardware-focused partners, as well as partners selling a combination of both.

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PartnerDirect competencies provide specialized learning paths for channel partners to validate and distinguish their expertise, leading to increased profitability and competitive advantage.
The new software competencies announced today are as follows:

•    Security: Includes identity and access management, as well as network, endpoint and email security

•    Systems Management: Includes client management, performance monitoring, Windows Server management, virtualization and cloud

•    Data Protection: Includes enterprise backup/recovery, virtual protection, application protection and disaster recovery

•    Information Management: Includes database management, business intelligence/analytics, applications and data integration, and big data analytics.

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Dell Software partners can now take advantage of vital PartnerDirect benefits including:

•    New paths to Premier status to drive even greater revenue potential, including a blended competency for partners selling Dell’s end-to-end hardware and software offerings

•    Rewards for training and sales achievement through Dell Partner AdvantEdge

•    Marketing and Market Development Funding for lead generation

•    Concierge-level, white glove support from the Certified Partner Resource Desk

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•    Free or low-cost, high value online and instructor-led training

“Today’s announcement marks a fresh beginning for Dell, and is the perfect opportunity for partners to take advantage of both our hardware and software capabilities. We are very excited to bring to partners in the region a tremendous array of new benefits to expand their revenue potential and the scope of their customer relationships. It is a huge win for all of us to be part of a single program with end-to-end solution offerings and endless possibilities,” said Barrie Sheers, Vice President & General Manager, Software, Dell APJ.

The four software competencies are now available to all Dell PartnerDirect partners, providing training against the new competency requirements and learning paths. The competency training provides rich, role-based curricula allowing partners to drill down and learn more on those areas of greatest interest. The training is currently available in English. Japanese, Korean and simplified Chinese versions will be available in February 2014. 

Market Opportunity

The Dell PartnerDirect software enhancements announced today empower Dell’s channel partners to take advantage of tremendous market opportunities in this growing space. Recent findings that illustrate the opportunity for partners in areas such as systems management, cloud technology, data protection and access management include:

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•    Gartner reports that in 2012 IT operations management software grew 5 percent and generated $18 billion in revenue[1]. Gartner also found that the enterprise distributed system backup/recovery software market was valued at $4.4 billion in 2012, and it is projected to grow to $6.8 billion by 2017, for a five-year compound annual growth rate of 9.0 percent.[2]

•    Harvard Business Review found that 85 percent of businesses expect to use cloud technology moderately to extensively in the next three years.[3]

•    IDC found that the identity and access management market was $4.4 billion in 2012, growing at a five-year CAGR of 9.4 percent.[4] Dell has grown 27.1 percent and is 8th largest IAM vendor.

[1] Gartner “Market Share Analysis: IT Operations, Management Software, Worldwide, 2012” by Laurie F. Wurster, Federico De Silva, Matthew Cheung, 3 May 2013
[2] Gartner “Magic Quadrant for Enterprise Backup/Recovery Software” by Dave Russell, PushanRinnen, 5 June 2013
[3] Harvard Business Review, “How the Cloud Looks from the Top: Achieving Competitive Advantage In the Age of Cloud Computing” 2011
[4] IDC, “Worldwide Identity and Access Management 2013–2017 Forecast” Doc # 241685, June 2013

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Barc forensic audit in TRP row awaits as Twenty-Four probe gathers pace

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KERALA: A forensic audit commissioned by the Broadcast Audience Research Council (BARC) India has emerged as the centrepiece of the government’s response to fresh allegations of television rating point manipulation involving a regional news channel in Kerala, with both the audit findings and a parallel police investigation still awaited.

Replying to a query in the Lok Sabha, minister of state for information and broadcasting L Murugan, said Barc had appointed an independent agency to conduct a forensic probe into the conduct of senior personnel allegedly linked to the case.

The move followed media reports claiming that a Barc employee had accepted bribes to manipulate viewership data in favour of a regional television news channel.

“The report from BARC is still awaited,” Murugan told Parliament, signalling that the forensic exercise remains ongoing.

Industry specialists say forensic audits are crucial in alleged TRP fraud cases, as they examine internal controls, data access trails, panel household integrity, staff communications and financial transactions. The outcome could determine whether the alleged manipulation was an isolated breach or a deeper systemic weakness in India’s television measurement framework.

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Running alongside the audit, the Kerala Police has formed a special investigation team to probe the allegations. The ministry has sought a preliminary report from the state’s director general of police, including details of action taken on the first information report. That report, too, is yet to be submitted.

The episode has revived long-standing concerns over the vulnerability of India’s TRP system, particularly in regional news markets where competition for ratings is fierce and advertising revenues hinge on weekly viewership rankings.

India’s sole television audience measurement body Barc, has faced scrutiny before, most notably during the nationwide TRP controversy involving news channels in 2020. While tighter compliance norms were introduced in the aftermath, the latest allegations suggest enforcement challenges may persist.

On regulatory consequences, the government said any punitive action against television channels, including suspension or cancellation of uplinking and downlinking permissions, would be governed by the Policy Guidelines for Uplinking and Downlinking of Television Channels issued in November 2022, and would depend on investigation outcomes and due process.

The ministry also pointed to ongoing efforts to overhaul the ratings ecosystem. Television measurement continues to be regulated under the Policy Guidelines for Television Rating Agencies, 2014. Draft amendments were released for public consultation in July 2025, followed by a revised version in November 2025, aimed at tightening audit mechanisms and improving transparency and representativeness.

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In November 2025, Barc said it had taken note of allegations aired by Malayalam news channel Twenty-Four, which linked an internal employee to irregularities in audience measurement. The council said it had engaged a “reputed independent agency” to conduct a comprehensive forensic audit, underscoring the seriousness of the claims.

The ratings system sits at the heart of India’s broadcast advertising economy, shaping billions of rupees in annual ad spends. With trust in audience data once again under strain, advertisers, broadcasters and regulators are closely watching the outcome of the investigations.

Barc has urged industry stakeholders and media organisations to exercise restraint while the probe is underway, calling for an end to “unverified or speculatory claims” and reiterating its commitment to integrity and accountability.

Until the forensic audit and police findings are submitted and reviewed, the government said it would refrain from drawing conclusions.

 

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Rajat Sharma defamation row: Delhi court summons Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh

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NEW DELHI: A Delhi court has ordered the summoning of senior Congress leaders Ragini Nayak, Pawan Khera and Jairam Ramesh in a criminal case filed by veteran journalist Rajat Sharma, sharpening a legal battle over alleged defamation and doctored digital content.

The order was passed on Monday by Devanshi Janmeja, judicial magistrate first class at Saket Courts, after the court found prima facie grounds to proceed under multiple sections of the Indian Penal Code, including forgery, creation of false electronic records and defamation.

Sharma, chairman and editor-in-chief of India TV, had approached the court over allegations made in June 2024 that he had used derogatory language against Congress spokesperson Ragini Nayak during a live television debate. He denied the charge, claiming it was fuelled by a manipulated video circulated online.

According to the complaint, a clipped version of the broadcast carrying superimposed captions, which were not part of the original programme, was first shared on social media platform X by Nayak and later amplified through retweets and public statements by Khera and Ramesh. Sharma said the viral spread caused serious reputational harm and personal distress.

The court took note of forensic science laboratory findings that pointed to visible post-production alterations in the video, including added titles and captions. It also cited witness testimonies from those present during the live broadcast, who stated that no abusive or objectionable language had been used.

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In a related civil matter, the Delhi High Court had earlier observed a prima facie absence of abusive remarks and directed the removal of the disputed social media posts.

With criminal proceedings now set in motion, the case adds to mounting scrutiny around political messaging, digital manipulation and accountability on social media platforms.

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Mukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive

Reliance and BlackRock chiefs map the future of investing as global capital eyes India

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MUMBAI: India’s capital story takes centre stage today as Mukesh Ambani and Larry Fink sit down for a rare joint television conversation, bringing together two of the most powerful voices in global business at a moment of economic churn and opportunity.

The Reliance Industries chief and the BlackRock boss will speak with Shereen Bhan, managing editor of CNBC-TV18, in an exclusive interaction airing from 3:00 pm on February 4. The timing is deliberate. Geopolitics are tense, technology is disruptive and capital is choosier. India, meanwhile, is pitching itself as a long-term bet.

The pairing is symbolic. Reliance straddles energy transition, digital infrastructure and consumer growth in the world’s fastest-expanding major economy. BlackRock, the world’s largest asset manager, oversees more than $14 tn in assets and sits at the nerve centre of global capital flows. When the two talk, markets tend to listen.

Fink’s appearance marks his third India visit, a signal of the country’s rising strategic weight for the Wall Street-listed firm, which carries a market value above $177 bn. His earlier 2023 trips included an October stop in New Delhi, where he met both Ambani and Narendra Modi.

India is now central to BlackRock’s expansion plans, notably through its joint venture with Jio Financial Services. Announced in July 2023, the 50:50 venture, JioBlackRock, commits up to $150 mn each from the partners to build a digital-first asset-management platform aimed at India’s swelling investor class.

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The backdrop is robust. BlackRock ended 2025 with record assets under management of $14.04 tn, helped by $698 bn in net inflows, including $342 bn in the fourth quarter alone. Scale gives Fink both heft and a long lens on where money is moving.

He has been openly bullish on India. At the Saudi-US Investment Summit in Riyadh last year, Fink argued that the “fog of global uncertainty is lifting”, with capital returning to dynamic markets such as India, drawn by reforms, demographics and durable return potential.

Expect the conversation to range beyond balance sheets, into technology’s role in finance, access to capital and the mechanics of sustainable growth in a fracturing world order. For investors and policymakers alike, it is a snapshot of how big money is thinking about India.

At a time when capital is cautious and growth is contested, India wants to be the exception. When Ambani and Fink share a stage, it is less a chat and more a signal. The world’s money is still looking for its next big story, and India intends to be it.

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