GECs
Boogie Woogie is back with a bang
MUMBAI: One of the oldest and longest running dance reality shows – Boogie Woogie – is returning to television screens after a hiatus of nearly four years.
The show promises to be bigger and better in its new avatar – Boogie Woogie Kids Champion – even as it retains popular elements like the judges’ trio of Javed Jaffery, Naved Jaffery and Ravi Behl. Scheduled to premiere on Sony Entertainment Television on 7 December, the show will take the slot vacated by Kaun Banega Crorepati, airing every Saturday and Sunday at 8.30pm.
Produced by R&N TV Productions owned by Ravi and Naved, the show will see 16 talented kids between 7 and 13 years of age compete for the title of ‘Boogie Woogie Kids Champion’. This time round, nearly double the amount of money has been spent on producing the show; informs Naved. The show travelled to 10 cities and auditioned around 1 lakh children, of which 1000 kids were short-listed in the beginning. “100 were finalised, out of which 16 have been selected for the show,” says Naved.
A lot has been done in terms of packaging to add freshness and newness to the show. For instance, the show will now have two hosts in actor Sargun Mehta and 12-year-old Rakshit Wahi who will keep the audience entertained. Speaking on the sidelines of the show’s launch on Monday, Sony Entertainment Television (SET) VP & Head – Non-fiction Programming, Aloka Guha, said: “While earlier, we didn’t have hosts, this time, we have got Sargun and Rakshit on board to add more fervour.”
Since the show is not trying to compete with any other dance reality show on television, the theme is very family-oriented. “We are competing with ourselves. We were ruling for 17 years and have become a culture in a way,” says Naved, adding that the huge leap in technology in the last three to four years is helping them come up with a better product. “However, only technology can’t really help a show; one has to come up with strong engaging content as well,” he points out.
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While earlier, we didn’t have hosts, this time, we have got Sargun and Rakshit on board to add more fervour, says Aloka Guha
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The show is a mix of old and new elements and unlike other dance reality shows, the makers haven’t introduced any audience voting system. “We didn’t feel the need for a voting system. We want the audience to watch the show for its content and nothing else,” says Naved.
Programming-wise, Sony Entertainment Television is working in tandem with R&N TV Productions and Aloka is of the view that since the channel has hosted some of the best reality shows like Indian Idol and Jhalak Dikhla Jaa, it has a team of the top order, which can really help produce an excellent show. Interestingly, SET wanted to start a dance show for quite some time and what better than to revive a brand like Boogie Woogie, which enjoys a long and successful association with the channel.
About the phantom high-speed camera used for shooting the show, Aloka says: “The camera can record up to 5,000 frames per second and that has given an edge to the show. The show has scaled up in a lot of other ways as well. While we have a very large set-up, we are also following the pyramid shape structure for the first time. Boogie Woogie has never been a reality show where you follow a contestant. It has had special episodes like super moms, weekly etc. However, now, through the 15 weeks, we are going to follow the journey of the contestants and that is a big development.”
The team is trying to get on board the show celebs with a knack for dancing. So, the first episode will have Prabhu Dheva and Shahid Kapoor while latter episodes will see Madhuri Dixit and Arshad Warsi among others.
Coming to promotions, SET has so far released four videos that are parodies of popular songs including ILU ILU, Lungi Dance, Na Na Na Re and Chaar Baj Gaye.
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16 finalists with the judges
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Aloka says the idea was to make the promotions fun just like the theme of the show. “We were brainstorming for the promotional videos when somebody generally hummed Ye Boogie Woogie kya hai, ye Boogie Woogie..And bang on, we got the idea of what we have to do,” she says.
Informs SET head of marketing and senior VP Gaurav Seth: “The promotional videos are being promoted on all the Multi Screen Media channels including SAB, SET, PIX, MIX, SIX and MAX.” He hopes the show will help take SET’s ratings up. “Since the weekend slot has worked really well for us, we are hoping for a lot of traction for this as well. Plus, since the concept has worked really well for us in the past, we are planning a lot of on-ground activities to promote the show. We may even come up with a mobile app to reach out to the tech-savvy generation,” he adds.
Currently, Horlicks has come on board as the ‘powered by’ sponsor whereas other deals are in the process of being finalised. “We would clearly know the final sponsors by the week end,” says Seth.
SET plans to go in to a digital overdrive as well for the show. However, they want to keep their strategies a ‘secret’ at the moment. “We have to go with the time and we will go all out to make the show a phenomenon. However, we will decide the promotional strategies as we progress,” Javed signs off.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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