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Sony’s ‘Encounter’ with Manoj Bajpayee

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MUMBAI: For Endemol India that has established itself as a leader in the reality TV space and has expanded into other strands of content, it has been a roller coaster ride.

Although crime shows on TV are common with almost every channel, but the way Sony Entertainment Television (SET) has accepted this genre, nobody has, believe the experts of the industry.

Crime always sells and it is this genre that has worked for the channel which is currently languishing among the bottom three GECs, according to the weekly TAM TV ratings.

CID and Crime Patrol has been airing for years and it won’t be wrong to say that the shows belong to the crime space.  To get back its long lost position in the ratings chart, SET is set to launch Encounter on 11 April. Produced by Endemol India, the show will be hosted by Manoj Bajpayee.

Encounter, as the name suggests, is an account of the dangerous encounters between cops and gangsters. It will bring alive the stories behind the famous encounters of the police and the underworld in India starting from the early nineties. Inspired by real-life incidents, the show aims at redefining the proverbial action series on television.

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The promos of the show that is to air 36 episodes have already hit the television screens and will be telecast every Friday to Sunday at 9 pm. It will replace the channel’s dance reality property Boogie Woogie that is shown on Saturday and Sunday while it will also take away a day’s telecast of Nandini (aired at 9 pm) and Jee Le Zara (aired at 9.30 pm) that airs on Fridays. Sources indicate that the latter will be shutting its shop very soon due to poor ratings.

Gaurav Seth

SET senior vice president, head-marketing Gaurav Seth believes that crime shows are the channel’s strength. “There are a lot of crime shows on television but we believe that such shows are our strength. People talk to us in big numbers, watch the crime genre and believe that we do it well. Whether its CID or Crime Patrol, these are the shows which have cult following over a period of time because people think that this is something Sony does best. We want to continue that trend.”

Spelling out the reason of getting Bajpayee on board Seth avers, “He is going to play a very interesting role of narrating the stories from the inside. He has got most implacable credentials when it comes to this genre and has also played humorous characters that have actually stood out in Indian cinema.”

SET has rolled out an aggressive marketing campaign for this show. There will be more than 20-25 channels telecasting the promos of Encounter. For the channel that has already bought 8,000 spots, television is going to play a lead medium for communication. The promotional TVC featuring Bajpayee will also be promoted on other mediums like radio, print, digital media, games and apps.

Ajay Bhalwankar, who has recently joined SET as its chief creative director, believes that the show is going to be a blockbuster. He reveals: “It is going to be very different show and not on the lines of Crime Patrol as people are comparing it with. These are all different cop stories and are not wholly focused on the criminals. You will find a lot of difference from other crime properties which are airing on television today.”

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Ajay Bhalwankar

A source closely connected with Endemol revealed that the planning for the show started three months ago. “When we started off, we wanted to do a real encounter series, real cases with real people. But it was just not possible. It also needed to have a fictional twist because getting the police on-board was a difficult task. So we decided to make it a fiction series because the channel believes in crime-related shows and that is its audience.”

The same source further goes on to add: “We shot a small pilot with an actual encounter specialist A Khan and the channel liked the concept so much that they immediately picked it up. The pilot would be of one episode.”

Moreover, compared to Sony’s other crime properties like CID and Crime Patrol, the production cost of Encounter is much higher per episode. As of now three episodes have been canned and are ready to go on-air.

Media professionals feel that the channel should concentrate more on its line-up of fiction rather than giving viewers weekend dose of entertainment. “The show is going to compete with one of the best shows other channels have in that time slot. Since Sony already has strong crime properties that are doing well for them, there was no need to create another one. They should come up with innovative content for its daily soaps which are struggling to find its place in the ratings chart,” reasons a prominent media planner who did not wish to be named.

Encounter is going to compete with Pavitra Rishta (Fri) and DID Lil Masters (Sat-Sun) on Zee TV, Beintehaa (Fri) and Khatron Ke Khiladi five (Sat-Sun) on Colors, Diya Aur Baati Hum on Star Plus (Fri-Sat) and Mad In India (Sun) and Chidiya Ghar on Sab.

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Seth is not worried about the competition. “We are extremely hyper and aggressive about everything that we are doing. Since it’s a very competitive slot, we have to believe in our content. And to ensure that people latch on to this content, we have a very interesting promotional campaign going on and we are very excited about it,” he signs off.

GECs

Sun TV posts steady revenue, profit dips amid rising costs

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CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.

For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.

The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.

Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.

The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.

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Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).

The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.

The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.

To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.

With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
 

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SPNI hires Pradeep M with responsibility for standards and practices in the south

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MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.

Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.

He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.

Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.

His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.

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As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.

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Colors Gujarati rolls out two new shows from 2nd February

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MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.

Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.

In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.

A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.

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