Synopsis of Auto Advertising on TV during Jan – Dec 2013

Highlights:
• Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

Note:

• The analysis is based on Ad Volume in Seconds

• Auto Advertising accounted for 11% growth during Jan – Dec 2013 in comparison with Jan – Dec 2012

• Cars / Jeeps is the maximum advertised Product Group within Auto Category with 46% share

• Top 5 Product Groups advertised with in Auto Sector accounted for more than 96% of Category advertising

• TATA Motors Ltd was the top advertisers with in Auto Sector advertising followed by Hero Motocorp India

For further information contact:
Ashvini Khandekar
Manager – Communications
TAM Media Research Pvt. Ltd
9th Floor, Hincon House (Tower B)
247 Park, LBS Marg,
Vikhroli (West)
Mumbai – 400 083
India
Tel: +91 22 66531213
E-mail: ashvini.khandekar@tamindia.com
Website: www.tamindia.com