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Repackaging propels Zee Studio up the ladder

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MUMBAI: It was in October last year when Zee Studio underwent a makeover and had changed its tagline from Hollywood on Television to See It All. The move seems to have paid off for the channel as it has tasted success recently.

 

Zee Studio content and marketing head Sharlton Menezes says that in the last two weeks (weeks 05-06) of 2015, the channel holds sway at the number three position with 15 per cent market share. The channel is at the number three position in the English Movie genre in eight Metros, CS AB 15-44 and All India at 1 million plus, CS AB 15-44.

 

“Before November, we stood at seven per cent and now we are at 15 per cent. So we have seen a growth of 100 per cent for the channel,” Menezes tells Indiantelevision.com.

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Menezes attributes the recent success to the channel’s acquisition of strong library with series like Kung-Fu Panda, Madagascar and Mission Impossible. He believes that when packaged well to the right audiences, impressive numbers for the channel can show up. “We have been ahead of HBO according to this week’s data,” Menezes claims.

 

As part of its content line up for the year ahead, Zee Studio has partnered with Disney and Paramount studios for content. One of the key properties it will showcase for this year will be the Godfather series. “We are looking at the age group of 16 to 30, who have not heard of this series and promote it in a way that 17,18, and 19 year olds would love to watch it since this is a sizable audience that has come onto TV over the last two or three years,” informs Menezes.

 

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The other movie include Iron Man 3, G.I Joe Retaliation and Thor amongst others.

 

The channel has seen increased viewership numbers in markets like Mumbai and also has sizable numbers in Delhi and Kolkata. “We are looking at enhancing distribution in Chennai over the coming months. We need analogue connectivity there since it is an analogue market,” Menezes informs.

 

Speaking about the content strategy followed by the channel, Menezes says that Zee Studio’s aim is to offer movies, which can be watched by the entire family. The channel does not showcase movies of specific genres like action or romance but showcases movies across genres standing true to its new tagline of – See It All.

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Another reason for the rise of Zee Studio is being attributed to Star India undergoing its RIO packaging as their current numbers are low.

 

The channel also has a successful micro property called Studio Binge, which is a marathon movie property where movies are showcased back to back. “Binge viewing is something wherein families can watch ample movies at one go. For example on Republic Day one can watch movies, which have a patriotic sentiment attached to it,” says Menezes.

 

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As part of the channel’s marketing plan, trade campaign will be undertaken in the coming week targeting 25 years and above, for audiences in the key cities like Mumbai, Bangalore and Delhi.

 

Shedding light on the channel’s game plan ahead, Menezes says, “We are looking at being a strong number two if not number one. We are going to be a lot more aggressive and continue making noise around our properties. Plans are also to focus on the 11 pm slot and try and get higher numbers during the IPL.”

Movie Channels

Laughs meet chills as ‘Jhamkudi’ hits TV screens

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MUMBAI: Get ready for a hauntingly good time as Jhamkudi, the Gujarati blockbuster that cast a spell on cinema-goers, makes its world television premiere on Shemaroo Josh this 14 November at 7 PM.

Directed by Umang Vyas, the film takes viewers to the eerie village of Raniwada, where Navratri celebrations are overshadowed by the curse of a vengeful witch. Enter Bablo, a quirky real estate agent, and Kumud, a royal heir, whose fates collide in a hilarious and spooky chain of events that’s equal parts chaos and charm.

The film stars national award-winning actress Manasi Parekh, who shines once again with her trademark depth and grace, alongside Viraj Ghelani, the digital sensation whose comic timing is as sharp as ever. The stellar ensemble also includes Ojas Rawal, Sanjay Goradia, Jayesh More, Krunal Pandit, Chetan Daiya, and Bhavini Jani.

Blending goosebumps with giggles, Jhamkudi proves that even horror can have heart. With its sharp writing, witty dialogues, and a dash of desi masala, the film promises an evening of family fun that’s both thrilling and thoroughly entertaining.

So mark your calendars, grab some popcorn, and tune in to Shemaroo Josh on 14 November at 7 PM for the perfect mix of fright and delight, because this witch tale is all about wicked fun!
 

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Movie Channels

Zee reels in record highs with a blockbuster show of movie magic

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MUMBAI: In a cinematic twist worthy of its own premiere, Zee Entertainment Enterprises Ltd. (‘Z’) has pulled off a blockbuster of its own recording a three-year high share of 28.7 per cent in the Hindi movie cluster in Q2FY26. Proving that great storytelling never goes out of style, the content and technology powerhouse has reaffirmed its dominance in India’s ever-competitive movie broadcast landscape.

Leading the charge is Zee Cinema, which reclaimed its position as the No. 1 Hindi movie channel (15 plus HSM Urban) this quarter. Its line-up of premieres from the rural rumbler Jaat to the slick actioner Game Changer pulled in massive audiences. But it was Pushpa: The Rule – Part 2 that truly stole the show, delivering the highest-rated movie premiere of FY26 so far. The last film to achieve a similar feat? Gadar 2, also a Zee Cinema triumph from November 2023.

Meanwhile, Zee’s Free-to-Air dynamos Anmol Cinema and Zee Action flexed their reach muscle, becoming the most-watched channels across all languages and genres. Each channel drew in more than 116 million viewers, proving that free TV still holds unbeatable sway in Indian households.

The story doesn’t end in Hindi. Zee’s regional clusters continue to script their own success stories. In Marathi, Zee Talkies, Zee Yuva, and Zee Chitramandir maintained their near-50 per cent market share, with the world television premiere of Phullwanti delivering the highest ratings of the quarter. Down south, Zee Thirai (Tamil) and Zee Cinemalu (Telugu) kept their leadership intact, while Zee Biskope in the Bhojpuri belt ranked among the top three in its market, a cinematic sweep across regions.

“The growth of our movies cluster across languages is a strong reflection of our content strategy focusing on new super-hit premieres, classic titles from our library and data-driven curation,” said a company spokesperson. “The genre’s unmatched reach and strong resonance amongst male viewers and the youth also enable it to deliver scale and strategic value to advertisers across markets.”

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And those advertisers are clearly tuning in. The genre’s steady viewership and distinct audience base make Hindi movie channels a mainstay in media mixes for India’s top ten advertisers. In September 2025 alone, Zee’s 22 movie channels across six languages reached over 550 million viewers, a testament to the scale and staying power of its cinematic empire.

From Hum Aapke Hain Koun and Karan Arjun to RRR and Bobby, Zee’s vast film library continues to bridge nostalgia and novelty. Some titles have reached iconic status Hum Aapke Hain Koun, for instance, has been watched by a staggering 250 million people over the past five years, roughly equal to the population of the world’s fifth most populous country.

As Zee continues to blend data with drama and strategy with storytelling, it’s clear the brand isn’t just broadcasting films, it’s curating a cultural phenomenon. For millions of viewers across India, the show must go on and with Zee, it most certainly will

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Movie Channels

Lights, camera, boo! &pictures turns full on spooky

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MUMBAI: Trick or treat, but make it filmi! This Halloween, &pictures is turning up the spook-o-meter with ‘Full On Halloween’, a fun-horror movie marathon airing all day on 31 October 2025. Promising goosebumps, giggles and ghostly surprises, the channel is set to deliver a perfect mix of fright and fun.

From eerie small-town tales to supernatural showdowns, the line-up packs in something for everyone. The chills kick off at 8:45 am with Kakuda, starring Sonakshi Sinha and Riteish Deshmukh, followed by the mischievous The Bhootni at 3:15 pm, featuring Sanjay Dutt, Palak Tiwari and Mouni Roy. At 5:30 pm, Phone Bhoot dials up laughs and scares with Katrina Kaif, Ishaan Khatter and Siddhant Chaturvedi, before the visually rich folklore fantasy Tumbbad closes the night at 10:40 pm.

Adding to the fun are K3 Kaali Ka Karishma, Om Bheem Bush, and Bhaagmathi, keeping the thrills fresh and spooky spirits high. With a blend of humour, horror, and high-energy storytelling, Full On Halloween promises a day where jump scares meet joyrides.

So this 31 October, grab your popcorn and your courage, because Halloween on &pictures isn’t just on… it’s Full On! 

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