MAM
Kyoorius launches ‘Melt’; says not competing with Goafest
MUMBAI: “Today there is a lot of talk about digital media, technology and data, but ultimately ours is an “ideas” business. And it’s great ideas that build great brands,” announced GroupM South Asia CEO CVL Srinivas.
Clinging on the same lines has witnessed the birth of a festival of creativity – Melt 2015, at the convergence of advertising, digital, media, marketing and emerging technology.
Launched by Kyoorius in partnership with the three lords in the media and entertainment sector – D&AD, GroupM and Zee Entertainment Enterprises, the two day festival is an attempt to fill the gap, which addresses the blurred lines of advertising, marketing and digital space.
“We felt there is nothing happening in India that stimulates the entire marketing and communications industry at large. So while there is something happening for the marketing, advertising and digital independently, it does not happen at the convergence of all these three put together,” said Kyoorius CEO Rajesh Kejriwal.
Elaborating on choosing the name Melt for the event, Kejriwal said that the lines are blurring today. “The media company is also doing creative and digital work and then there are digital agencies that are doing creative work. Advertising agencies have opened their own digital houses. It has all become a melting pot and so the name.”
The festival doesn’t have sponsors, but has partners. These include: Hindustan Times, Happy Finish, Afaqs, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, YouTube, Google, BARC and many more in the pipeline.
To be held on 21 and 22 May at Nehru Center and NSCI at Worli, Mumbai, the festival will be filled with seminars, exhibitions and workshops, which will culminate with the Kyoorius Advertising and Digital Awards Night on 22 May to be held at NSCI Stadium.
Kyoorius expects close to 5000 delegates and 60 speakers attending the event across the two days. The event could also see close to 25 partners. “Next year will be larger wherein people from South East Asia will also be participating,” informed Kejriwal.
A lot of research has gone into creating the festival. “We met a number of marketing people and understood their problems and the terms that they didn’t understand, which could range from content marketing to brand activation. Through the research we found that there was a common problem between the media and the marketing people and so we wanted to put content that addresses their core issues,” added Kejriwal.
The sessions will address all issues across platforms. Starting with a creativity conference, which is aimed at the advertising community, day one will also see learning for the media people, for Facebook and Twitter marketing, session on measurement with the coming in of new ratings body amongst others.
“Different partners have come onboard to curate content. There will be workshops like the Sonic branding workshop, YouTube workshop on launching a YouTube channel, on being a YouTube star etc,” informed Kejriwal.
According to GroupM’s Srinivas, the benefit of an event like this is that it can attract talent. “The biggest challenge as an industry is to be able to attract talent and then sustain them, because over a period of time advertising doesn’t remain an attractive career option. It is through events like these that we will bring the advertising sector back on the radar of young talented people and show them how attractive the sector is.”
Talking about the reason for GroupM’s association with Zee Melt 2015, Srinivas said, “We wanted to play a role in showcasing what the industry does overall, especially the creative side of the industry, to get the young talent excited about the industry and hopefully to improve the talent quotient of the industry.”
On Zee’s association with Melt 2015 Zee corporate brand head Roland Landers said, “When Kyoorius pitched the idea, we felt that it blended with what Zee does as a corporate brand.”
Zee currently boasts of two brand intellectual properties: Zee Leadership series, targeted at CFOs and Zee Mindspace targeted at the CMOs. “When we looked at the Kyoorius event, it looked like a longer version of the Zee Mindspace event,” reasoned Landers.
The network on day one will look at crowd sourcing of content. “We are a content company and we believe that anybody who has a good content idea can come to us with the idea. We will evaluate that through our screening process and the short-listed ones will be further evaluated by our senior team at the venue. If we like the idea, we can back it as well,” informed Landers.
Zee has in the past partnered with a number of events from Goafest to AAAI, but this one is too close to its heart. Landers explained, “In events like Goafest, we are merely a presenting sponsor or title sponsor but beyond that we don’t get an opportunity to use our creative talent anywhere. With Melt, we believe it is the partnership that will evolve because we are integrating our own IP into this.”
Many in the sector feel that the two day festival is in direct competition to the upcoming Goafest. When quizzed about the same, Kejriwal said, “There is a need for not just one or two but four such events.”
He added, “Goafest is a great event, but then we do need more such events. The industry has 25,000 people, Goafest gets some 2000 to 3000 people, Melt 2015 should get close to 5000 people, but there are so many more people and learning doesn’t stop.”
Kejriwal also feels that considering such events are targetted more at the younger lot, it is important to have an event of this scale in different parts of the country. “Not everyone can go to Goa and so we decided to keep it in Mumbai,” said Kejriwal while adding that since Delhi is a growing market, Kyoorius will be doing an event sometime next year in Delhi as well.
Echoing the same, Srinivas said that the industry can do with a lot more events like Goafest and Melt. “As an industry, we are still very young and there is a long way to go. We don’t see anyone competing with the other,” said Srinivas.
The list of final speakers and the public announcement with regards to the event will be done between 15-20 April.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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