Connect with us

MAM

Skip Maurice

Published

on

MUMBAI: Recording a holiday message for his employees is a tradition for Publicis Groupe CEO Maurice Lévy. And complying with the tradition, that’s just what he did this year too… ’cept this year’s holiday greeting video from Lévy found a wider audience amongst netizens, with its witty take on skippable advertisement.

To the television audience, advertisement breaks are an excuse to flip through channels and look for a different entertaining program. When Video On Demand (VOD) platforms gained traction amongst digital audience, the ‘Skip Ad’ feature soon became a popular one, with YouTube taking the lead.

Being an advertising agency itself, it is ironic how the company’s CEO took to ‘Skippable Ads’ to deliver his message to employees. The idea was to bank on everyone’s habit of skipping ads to go to the content and do exactly the opposite! Confused? Don’t be… Read on…

“Times are too tough to play around so don’t expect anything funny or any technological tricks. I’ve long suspected that only a handful of you are actually paying attention to what I have to say. Although it’s often tempting to skip the ads and get to the content, this time you should be glad to skip me and watch some ads,” says a poker faced Lévy in a YouTube video.

However, 28 seconds into the video the humour quotient is just about to hit the roof as instead of the traditional ‘Skip Ad’ button that one is used to seeing on the video screen, there’s a… wait for it… ‘Skip Maurice’ button! However, this is “just a ploy” as Lévy continues his speech while crashing each ad spot and it must be said that for a septuagenarian, he totally rocks and how!

Advertisement

Should you choose not to skip Maurice, he’ll continue his address from behind his desk. But if you’re the inquisitive kind (like us) then you would’ve definitely ‘skipped Maurice.’

And therein lies all the fun! Watch him play cameo, especially in a shampoo advertisement, which adds to the comic relief of the entire concept. From spoon feeding yoghurt to a woman, washing his shirt, starring in a shampoo commercial a la L’Oreal (touché), cleaning his teeth in a toothpaste ad to appearing inside a sink for a liquid cleanser ad, Lévy enthrals the audience while also highlighting the company’s plans to enhance the power of one in the coming year. 

In this 2:55 minute video titled ‘The Skippable Wishes,’ Lévy takes us through the agency’s benchmarks in 2015, through a series of advertisement, which he spontaneously crashes in. 

“2015 has been a kind of bumpy ride. It’s been kind of tough for us. Nevertheless, we’ve fared pretty well in some of our operations and the most difficult part is behind us. More importantly, we have set ourselves up for a promising future,” he starts, as he talks about the company’s expectation from their Sapient acquisition, the “media palooza of which we have won more than we have lost,” the Cannes Lions wins and the highlights of the agency’s San Francisco seminar.

Advertisement

It must be added here that Publicis recently lost Procter & Gamble’s media planning and buying account in North America to Omnicom as well as the L’Oréal media account in North America to WPP. Hence, for Lévy to say that 2015 has been a “bumpy ride,” would be nothing but an understatement.

But these losses aside, Lévy goes on to say that 2016 will be a great year and that the agency has all the ingredients for it. “We will leverage the power of one across the group and our teams are excited about it. 2016 will the year of no silo, no solo, no bozo,” he says emphasising that there will be more transparency within the different departments and implementation of united effort within the company.

“All the group’s leadership is in line and is already putting this into action. We have seen the fruit of this approach through the outstanding creative achievements and campaigns. I’m counting on you. I can’t wait to fast forward to 2016 to show our clients the potential of the transformed Publicis Group and the power of one,” he says.

As was reported earlier by Indiantelevision.com, Publicis recently undertook a major client-centric restructuring for 2016, wherein the agency will be breaking down its disciplines into four distinct ‘solution hubs’ with each client that will be led by a chief client officer. And that’s exactly what Lévy speaks about here.

He concludes the video by dedicating his wishes to the victims of Paris terrorist attacks on 13 November.

Advertisement

At the time of filing this report, the video on Publicis’ website was almost nearing 50,000 hits. If innovation and disruption is the name of the game, then this latest salvo from the agency’s CEO himself wins it hands down.

PS: There’s a strategically placed coffee mug on his desk, which says, “Yes I am the BOSS!”

Well, Mr Lévy, after watching this video, we have absolutely no doubts about that!

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

on

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Advertisement

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Advertisement
Continue Reading

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

on

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Advertisement

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Continue Reading

MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Published

on

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Advertisement

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

Advertisement

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD