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MUMBAI: When thunder strikes twice, it only gets louder. Thums Up and Hero Motocorp are back with Thunderwheels 2.0, a high-octane sequel to last year’s blockbuster...
MUMBAI: Playtime just turned into prize time. Funskool India, the country’s biggest toymaker, has clinched the coveted platinum award from the Sports goods & toys export...
MUMBAI: From bro-caves to glow-caves, bachelors are getting a festive glow-up. Flipkart is taking the guesswork out of home upgrades with its cheeky new ‘Bachelor upgrade...
MUMBAI: If marketing is war, then the battlefield is shifting from loud campaigns to sharper trust-building, from chasing clicks to curating culture. That was the resounding...
MUMBAI: No time like the present, especially when the present arrives in 10 minutes. Instamart has kicked off its ‘Ouick India movement 2025,’ promising shoppers lightning-fast...
MUMBAI: Less hot air, more clean air. That’s the promise as Integral Ad Science (IAS) teams up with Good-Loop to help advertisers track and shrink their digital...
MUMBAI: What do movie remixes and customer experience (CX) have in common? Both, as it turns out, need staying power, emotional hooks, and the ability to...
MUMBAI: When it comes to building brands in today’s attribution-obsessed world, traffic isn’t just on the roads, it’s the lifeblood of every founder’s morning routine. That...
MUMBAI: When archery meets star power, the bullseye is bound to shine brighter. The Archery Association of India (AAI) has roped in actor and global icon...
MUMBAI: Booking a phone just got an upgrade. Imagine by Ample has shaken up India’s premium retail market with its “Imagine More” campaign: a gamified, consumer-first...
