MUMBAI: Ashish Singh, a seasoned digital strategist with close to 20 years in media and marketing, has joined Starcom as vice president. The move comes after...
MUMBAI: Piracy in the Nordics isn’t just about dodging subscription fees anymore—it’s now fuelling organised crime. New research by Mediavision reveals over 1.5 million households in...
MUMBAI: G-Shock has found its perfect match in Extra Butter, proving that even the toughest watches need a bit of street credibility. The Japanese timepiece titan...
MUMBAI: Space, it seems, is the final frontier for European ambition. Constellation Technologies & Operations (CTO), a plucky French outfit with grand designs on satellite internet,...
MUMBAI: India’s newly-appointed test series captain Shubman Gill has added designer shades to his flashy cricket gear, becoming Oakley’s latest brand ambassador in a partnership that...
MUMBAI: Even as India’s advertising industry executives were painting the town red at their annual jamboree in Goa, a Reuters exposé should have them reaching for...
MUMBAI: Tired is not a personality trait. And if your big ideas feel more foggy than fiery, wellness expert Luke Coutinho might know why. At the...
MUMBAI: When a candy meant for grown-ups causes a social media frenzy and movie stars post about it for free, you know you’ve struck marketing gold....
MUMBAI: What’s invisible, expensive, and possibly not even human? Thirty percent of your ad impressions. Hindustan Unilever Ltd (HUL), head of media and digital marketing Tejas...
MUMBAI: The golden age of eak TV is officially over, and streamers are reaching for the remote to change channels back to safety. According to Digital...