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MUMBAI: Out-of-home (OOH) advertising, also known as outdoor advertising, refers to billboards, signage, or other highly visual, highly impactful media displayed in public spaces people walk...
MUMBAI: In a move that strengthens its position in the digital marketing space, NP Digital India has won the content marketing mandate for Kotak Securities, one...
MUMBAI: Aneesha Mukhopadhaya has joined Netflix India as consumer insights lead in Mumbai. She moves from Amazon, where she served as research and insights lead for...
MUMBAI: Bharti Airtel has locked in an exclusive partnership with Apple, making Apple TV+ and Apple Music available for its home wifi and postpaid customers. The...
Technicolor’s four creative units – Mikros, The Mill, MPC, and Technicolor Games – have suspended operations, with over 2,000 Indian employees asked not to report to...
MUMBAI: A decade and two years after the dramatic collapse of Oscar-winning studio Rhythm & Hues, history appears to be repeating itself as Technicolor faces imminent...
MUMBAI: The India-Pakistan showdown in the ICC Champions Trophy 2025 rewrote the record books, amassing a staggering 61.1 crore views on JioHotstar. The match, held at...
MUMBAI: Crompton Greaves Consumer Electricals Ltd has appointed Tanmay Prusty as chief marketing officer, effective 24 February 2025. The appointment was approved by the board of...
MUMBAI:The ministry of information and broadcasting is examining existing laws and contemplating a new legal framework to regulate “harmful” content on digital platforms amidst rising concerns...
MUMBAI: A recent ruling by a Bengaluru consumer court against PVR Inox’s practice of running blocks of commercials before a film’s screening has sent shockwaves through...
