In the late 1990s, economist Joseph Pine II introduced the concept of the ‘experience economy’. In his book of the same name, Pine argued that businesses...
Mumbai: Warner Bros Discovery has announced its win for Secrets of Buddha Relics and I Should Have Stayed at Home as the national entrees representing India,...
Mumbai: Digi Yatra has launched its d-KYC campaign, a self-sovereign identity (SSI) ecosystem using face biometric technology for contactless passenger processing at airports. The campaign, titled...
Mumbai: Zee5 has announced the return of the psychological drama Mithya for the second season after the success of the first season. The series revolves around...
Mumbai: Piramal Enterprises’ subsidiary Piramal Capital & Housing Finance has announced the launch of the second phase of its campaign ‘Hum Kaagaz Se Zyada Neeyat Dekhte...
Mumbai: In a daring move to redefine perceptions, ahead of the women’s key cricketing season, sports brand Puma India launched a bold campaign with – Harmanpreet...
Mumbai: BonKaso, a home essentials brand, has launched its latest campaign, ‘Bonkaso hota, toh yeh nahin hota,’ with a series of engaging digital films. This campaign...
Mumbai: Brunch Electronik is making its debut in India with Mathame and Korolova. Produced by Envision and Spacebound, premier live entertainment company, presented by Heineken 0.0,...
Mumbai: YRF Talent, the boutique talent management firm that currently represents celebrities like Rani Mukerji, Anushka Sharma, Ayushmann Khurrana, Sharvari, Sonam Kapoor, Ahaan Panday and Vaani...
Mumbai: Ferrero India is introducing its signature almond and coconut treat, Confetteria Raffaello, to the Indian market. Each piece contains a white almond at the center,...