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With the outbreak of what is known as the “experience economy” that focuses on experiences and engagements, beverage companies are creatively redefining between themselves and their...
Mumbai: Noise, a connected lifestyle brand, released its latest brand campaign, “Made of Noise”, featuring its brand ambassadors and India’s youth icons, Virat Kohli, and Taapsee...
Mumbai: WhatsApp channels are all the rage. Almost every news website worth its salt has given access to its followers on this mobile-first communication tool. The...
Mumbai: The Telecom Regulatory Authority of India (TRAI) has issued a consultation paper concerning the “Reserve Prices for Auction of FM Radio Channels.” On 19 March...
Mumbai – The advertising world is buzzing after the dramatic reveal that the viral fight between Bollywood stars Raghav Juyal and Harshvardhan Rane was an elaborate...
Mumbai: Film actor John Abraham’s passion for motorsports takes center stage as he becomes the owner of the Goa Aces by JA Racing for the Indian...
Mumbai: Regency Ceramics a ceramic manufacturing company has announced the implementation of its new corporate identity in its physical assets such as products, dealerships, and other...
Mumbai: In the ever-changing sphere of marketing, it’s safe to say that performance marketing has been making headlines in driving brands. Going beyond conventional strategies, performance...
Mumbai: Hoopr, a platform for discovering and licensing high-quality, copyright-free music, has launched “Yaari Teri,” a new song by Chirrag Modi, just in time for Friendship...
Mumbai: Philips (NYSE: PHG, AEX: PHIA) has unveiled a new campaign video this Breastfeeding Week 2024. As part of the ongoing #ShareTheCare initiative, Philips Avent presents...
