Mumbai: The meaning of brand safety has evolved over time for marketers. In traditional marketing, a marketer’s focus was to ensure their trademarks and copyrights were...
Mumbai: Kirthiga Reddy and Saurabh Doshi have co-founded Virtualness, a mobile-first platform designed to help creators and brands navigate the complex world of web3, and have...
Mumbai: Bharat Petroleum Corporation Ltd. (BPCL) has bagged a total of nine excellence awards for corporate collaterals at the 16th Global Communication Conclave organised by the...
Mumbai: Meta announced the appointment of Sandhya Devanathan as the vice president and head of Meta India. Devanathan will begin her new position on 1 January...
Mumbai: The Mathrubhumi International Festival of Letters was started in 2018. After the critically and popularly acclaimed staging of three editions, the pandemic disrupted this signature...
Mumbai: Times Now has emerged as India’s most-watched English news channel on digital platforms in the news genre. According to a data released by Crowdtangle &...
Non-fungible tokens (NFTs) have opened up many business opportunities, allowing them to create new markets and sell previously unavailable products. That’s why businessmen and crypto traders...
Mumbai: redRail, the authorised IRCTC partner and rail ticketing app from redBus, is one of the few brands that have obtained platform naming rights, including other...
Mumbai: Mamaearth has launched its latest integrated marketing campaign, “#IssWinterGlowNaturally,” featuring Shilpa Shetty Kundra. The campaign film was created by Mamaearth’s internal creative team and produced...
Mumbai: ZEE5, India introduced ‘ZEE5 World Hits’ bringing a slew of successful and premium international titles dubbed in Indian languages at zero cost. Launched in October...