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Mumbai: WPP announced that it has purchased the remaining 26 per cent stake in MediaCom Communications in India from Sam Balsara and Lara Balsara Vajifdar. According...
Mumbai: A leading mobile original equipment manufacturer (OEM) Xiaomi has onboarded Avow, the specialist in mobile OEM user acquisition, as its official core agency for the...
Mumbai: Despite facing an adverse impact in the wake of the covid pandemic last year, the media & entertainment industry witnessed some respite in ad revenues...
Mumbai: Concept Communication has announced the launch of India’s first content-driven meta influencer company Avtr Meta Labs. Avtr Meta Labs (AML) intends to launch on Instagram,...
Mumbai: McDonald’s India (West and South) has kick-started this festive season by launching a new film under the campaign titled “Festivals Make Families.” The new heartwarming...
Mumbai: Ferrero Rocher launched a new ad film to celebrate Diwali as part of the campaign “#GoldenDiwali,” which features Bollywood star Hrithik Roshan. Designed by Big...
Mumbai: Healthy snacks brand Omara Dates has onboarded Amitabh Bachchan as a brand ambassador. With this association, Omara Dates, which recently hit stores in India with...
Mumbai: According to a recent announcement made at the 58th annual general meeting of the Entertainment Content Owners Association of India (ECOA), Shemaroo Entertainment’s chief executive...
Mumbai: In an interesting development Viacom18, the joint venture between Reliance’s TV18 and Paramount Global, has announced plans to move its existing sports properties from the...
Mumbai: Axis My India, in a report on India’s Consumer Sentiment Index (CSI) published on Thursday, found that a significant 30 per cent of viewers prefer...
