Mumbai: Streaming platform ALTBalaji recently launched its first reality show “Lock Upp” through an advertising-based video on demand (AVOD) model. The AVOD system allows viewers to...
Mumbai: OTT platform ShemarooMe has entered into a partnership with Bharti Airtel’s video streaming service Airtel Xstream Premium to strengthen its presence by tapping into the...
Mumbai: GroupM, the media investment group of WPP on Tuesday announced the launch of Finecast in India, a ‘first-to-market addressable TV service.’ It would enable advertisers...
Mumbai: Global media and technology company Comcast has announced the launch of Eros STX Global Corp’s OTT platform Eros Now on its X1 and Flex platforms....
Mumbai: Chocolate major Mondelez India has added another product under its premium chocolate segment, Cadbury Dairy Milk Silk Bubbly Bubblegum. As the name suggests, this new...
Mumbai: Film production company Phantom Films has appointed Srishti Behl Arya as its new CEO. She has moved from Netflix India as director – international original...
Mumbai: Blue Vector on Tuesday announced the launch of a homegrown film agency Dot Films. The philosophy driving this venture is to create form-first audio-visual spectacles...
Mumbai: Following a multi-agency pitch, personal hygiene and wellness brand for women Imbue Natural has onboarded Gurugram-based digital marketing agency Lyxel&Flamingo to manage its media marketing...
Mumbai: Ogilvy India has announced the promotion of Prakash Nair to the position of president and head of the office, Ogilvy Gurugram. Nair takes over from...
Mumbai : It’s no secret that the Indian Premier League (IPL) is much more than just a show of the country’s love for the sport of...