Mumbai: A data-driven influencer marketing platform, Wondrlab has appointed Sameet Ali Soni as content lead. He joins from Wunderman Thompson Bangalore, where he was assistant vice-president...
Mumbai: Telugu romantic film “Radhe Shyam” featuring “Baahubali” star Prabhas and Pooja Hegde will make its world television premiere on 24 April at 12 noon on...
Mumbai: dentsu X, the integrated media agency from the house of dentsu India has won the digital media mandate for Dabur India, following a multi-agency pitch....
Mumbai: Mitsubishi Electric, a global player in electric and electronic equipment for residential, commercial and industrial use has launched its new campaign about how the company...
The over-the-top (OTT) landscape is growing significantly in India and new paid features are increasing regularly. Time spent viewing content on OTT has surged and viewers...
Mumbai: Love them or hate them, you can’t ignore them! Yes, we are referring to the ubiquitous Cred bounty ads. Whether you tune into Disney+ Hotstar...
Mumbai: Conversational AI, which allows contextual dialogue through advanced algorithms that enable superior, result-oriented, human-like conversations, emerged due to the shortcomings of traditional chatbots. Individuals were...
Soon after moving on as president of Amazon Prime Video and Amazon Studios, Los Angeles-based media executive Roy Price booked a flight to Hong Kong to...
Mumbai: After sticking to only subscription-based plans for a long time, Netflix is currently considering rolling out an ad-supported subscription package for its consumers. The company...
Mumbai: Bengali general entertainment channel Sony Aath is set to premiere a new mythological show “Vighnaharta Ganesh” on 25 April. The show will be telecasted every...