Mumbai: Media companies Disney and Sony Pictures Entertainment have decided to suspend all business operations in Russia following the country’s invasion of Ukraine. Disney will cease...
Mumbai : How does one craft a winning marketing strategy when your brand’s target group (TG) is basically every 18+ out there, and when the entire...
Mumbai: Industry veteran Tavinderjit Panesar has joined Hathway Digital as head of strategic initiative and broadcast partnerships. In this role, he will be responsible for content buying...
Mumbai: Bengali entertainment platform hoichoi has unveiled the trailer for its 100th original “Tiktiki.” Directed by Dhrubo Banerjee, the web series is slated to premiere on 18 March. The...
Mumbai: While the age-old basic tenets of advertising (4Ps) remain the same, digital innovations have opened more channels than ever before. Back in the day digital...
Mumbai: With ad volumes of 5022.9 (against last week’s 4557.7), FMCG giant Hindustan Unilever Ltd (HUL) was the top advertiser in the ninth week of 2022...
Mumbai: Online learning platform Unacademy has announced the launch of the Unacademy Store – its first experience store in New Delhi. The on-ground store aims to...
Mumbai: With 2543.24 AMA against last week’s 2483.04, Sun TV was once again at the top position in Broadcast Audience Research Council’s (Barc) most-watched channels list...
Mumbai: The duty of kitchen chores has always been shifted to the female of the house. Ideally, the kitchen workload should be equally divided among men...
Mumbai: Gujarat Titans, the Ahmedabad franchisee of the Indian Premier League (IPL), has signed 15 partners ahead of its debut in Tata IPL 2022. Ather Energy...