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Mumbai: India Today group chief marketing officer Vivek Malhotra has been sworn as additional director of Media Research Users Council (MRUC) India board. MRUC India is...
Mumbai: TenderCuts, the meat and seafood omnichannel company has launched its new ‘Good meat. Genuine meat. Always.’ proposition in a multi-film campaign conceived by Lowe Lintas...
Mumbai: A lot is being written and said about direct-to-consumer (D2C) brands in general, and D2C beauty brands in particular. Low entry barriers, relative ease of...
Mumbai: The Broadcast Audience Research Council (Barc) has updated its policy for the release of a channel’s viewership data in March. As per the new policy,...
Mumbai: With an aim to bring diverse content across languages and genres, streaming platform SonyLIV has bagged the direct-to-digital release of two new Malayalam films “Salute” and “Puzhu.” This...
Mumbai: Indian women account for 28 per cent of the country’s total app consumption, with rural users accounting for 16.4 per cent. Together they drive over...
Mumbai: Pokémon Kids TV, an official Pokémon YouTube learning channel is celebrating its first anniversary with a series of live-action CGI videos titled “Pokémon Sweets Paradise.”...
Mumbai: Media veteran Vijay Subramaniam has launched an independent venture to develop, curate, finance, and produce multi-platform content for the Indian market with his new venture,...
Mumbai: Zenith, the ROI agency under Publicis Groupe has bagged the media mandate for car sharing platform Zoomcar, following a multi-agency pitch. With its deep-seated media...
Zee Entertainment Enterprises (Zee) chief creative officer – special projects Shailja Kejriwal, and her brainchild Zindagi channel have had an equally unpredictable, yet exciting journey in...
