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The only ed-tech “to have a ‘donkey’ as its brand ambassador”, upGrad has been hitting all the right notes, starting from its eye-grabbing ‘Don’t lick ass,...
Mumbai: It was for the first time since the 1960s, that Nielsen’s measurement lost a “seal of approval” from the industry that uses it, as leading...
Mumbai: The government has blocked several social media handles for allegedly circulating “fake and inciting” content, said minister of state for IT Rajeev Chandrasekhar. “Taskforce on...
Mumbai: International menswear brand Peter England from Aditya Birla Fashion and Retail has launched an exclusive campaign for the upcoming Pongal festival. Encapsulating the essence of...
Mumbai: Ed-tech company Extramarks has launched a new brand campaign called ‘School Se Ghar Tak’ to underscore its stance as a holistic learning platform. The campaign...
Mumbai: Hungama Artist Aloud, a platform that supports and promotes independent artists and content, has partnered with DeadAnt to curate, acquire and distribute regional stand-up comedy content on its OTT...
Mumbai: As India continues to fight Covid-19 and Omicron, and people continue to fear venturing out, digital initiatives in both advertising and marketing will become more prevalent...
Mumbai: Leveraging the surge in popularity of video games, Taco Bell, a Mexican-inspired restaurant brand has partnered with Microsoft’s Xbox to offer consumers a chance to win “Age...
Mumbai: The FMCG sector happens to be one of the toughest and volatile categories to succeed, often regarded as modern branding’s birthplace. The FMCG market in...
Mumbai: Maintaining hold on the top position, Sun TV garnered 2826.17 (‘000s) AMA in Broadcast Audience Research Council (Barc) week 52 (25 December to 31 December 2021). ...
