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Mumbai: Nielsen has announced the release of its enhanced identity system for digital ad ratings in 15 markets starting on 1 February 2022. This change enables more...
Mumbai: Hindustan Lever Ltd (HUL) was the most prolific advertiser once again in week 48 (27 November to 3 December) according to the data released Broadcast Audience Research Council (Barc)....
Mumbai: The pandemic came as a sudden blow to every industry, with the Indian advertising industry being no exception. But this industry turned a challenge into an...
Mumbai: It is no secret that the public relations (PR) landscape has been steadfastly evolving over the past decade, thanks to the advent of digital media...
Mumbai: According to Broadcast Audience Research Council (Barc) data for week 48 (27 November to 3 December), Sun TV was the most-watched channel with weekly AMAs of 2861.9...
Mumbai: AiTrillion, a SaaS marketing platform for e-commerce sellers worldwide, has announced the onboarding of Sudiptaa Paul Choudhury as chief marketing officer (CMO). In this role,...
Mumbai: The revenue generated by India’s online broadcast and video sector increased by 159 per cent between 2012 and 2019.to reach $483 million. This is expected...
Mumbai: Sony Pictures Sports Network is airing a series of special programming so that viewers may relive the best footballing moments in the year in UEFA...
Mumbai: Myntra has launched a marketing campaign ahead of the fifteenth edition of its flagship, ‘End of Reason Sale’ (EORS), scheduled to be held between 18...
Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be...
