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Mumbai: dentsuMB, the integrated creative agency from dentsu India, has bagged the mainline advertising mandate for the newly launched TVS Raider. As per the mandate, the agency will...
Mumbai: Streaming service platform Zee5 Global has brought on board Yogin Vora as associate director – digital marketing. Vora joins from HDFC Life, where he worked as...
Mumbai: In order to aid responsible advertising practices and help brands be more mindful of the claims they make in their campaigns, the Advertising Standards Council...
Mumbai: Nielsen has announced that it will take the lead on an ‘Impressions-First Initiative’ to support an industry-wide move to impressions-based buying and selling in local...
Mumbai: There was speculation that the investor action against the promoter family at Zee Entertainment Enterprises would force the board to take some action. And it...
Mumbai: In a move to capture the cricket momentum to build reach among millennials and Gen Z, credit card challenger brand slice has launched its first ad...
Mumbai: As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign “Totally Fresh” to nudge...
Mumbai: Minister of information and broadcasting Anurag Thakur met with Netflix co-founder and chief executive officer Reed Hastings for a discussion on Tuesday. Thakur presented Hastings...
Mumbai: Rewind Networks has announced the launch of Hits and Hits Movies on Macau Cable TV, starting 1 October. The channels will be available in HD format...
Mumbai: Lifestyle brand Noise has brought on board Bollywood star Taapsee Pannu as brand ambassador for the smart wearable category. The actor will be a part...
