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Mumbai: Children have become an important consideration for marketers when they plan promotions for products/services meant for family consumption. Marketers are weighing in on buying decisions...
New Delhi: Global advertising spend is expected to rise 12.6 per cent during 2021 as a whole to reach $665bn, according to WARC Data’s report tracking...
New Delhi: Over a year after ZEE5 streamed its web series based on the 26/11 terrorist attack, the OTT platform has come up with the second...
Mumbai: Pidilite Industries Ltd on Thursday announced the appointment of Sudhanshu Vats as deputy managing director, effective from 1 September. An alumnus of IIM-Ahmedabad and NIT...
Mumbai: The Walt Disney Company’s associate director, e-commerce for India, Akshat Srivastava has announced his departure from the organisation. He was based out of Disney’s Bengaluru...
Mumbai: In a significant move demonstrating its ambitious focus on inclusion and diversity and continued investment in the talent pool in India, Mars Wrigley on Thursday...
Mumbai: Consumer food company LT Foods has expanded its product portfolio in the health segment with ‘Daawat Sehat’ – a fortified everyday Basmati rice. To market...
Mumbai: Streaming platform Voot on Thursday announced its partnership with Poker Sports League to launch and host the first-ever docu-reality Series on Poker in India – Poker...
Mumbai: MPL Sports, the official kit sponsor of the Indian Men’s, Women’s, and Under-19 Cricket Team, Thursday unveiled its all-new sportswear collection made for cricket fans....
Mumbai: Bicycle brand Firefox Bikes on Thursday announced the appointment of Manika Sharma as its head of marketing. She will be responsible for strengthening the brand’s...
