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Mumbai: “Opportunity To See” or OTS is a measure in advertising media that denotes the number of times the viewer is most likely to see the...
MUMBAI: As we now stand in 2021, I remember a strategy quote by Sissy Gavrilaki which reads, “Failure is nothing more than a chance to revise...
KOLKATA: Over the past year all the direct-to-home (DTH) operators in India have embraced the change in the ecosystem. The industry has started reinventing its offerings...
New Delhi: Havas Media India in collaboration with Innocean Worldwide and The Viral Fever (TVF) has rolled out a digital-first smart campaign for Hyundai’s Grand i10...
NEW DELHI: Reliance Industries Ltd has moved a petition in the Punjab and Haryana high court today, seeking the government’s intervention to bring a complete stop...
In a bid to rally all those who have had to put their fitness goals on pause due to COVID 19, HealthifyMe, India’s leading AI-led health...
NEW DELHI: The Esplanade magistrate court in Mumbai has rejected the bail plea of former Broadcast Audience Research Council (BARC) India CEO Partho Dasgupta, in connection...
NEW DELHI: FMCG major Marico has posted strong performance with double-digit volume growth in its India business in Q3 2021. In an investor update on BSE,...
NEW DELHI: Bajaj Auto Ltd has become the first two-wheeler company to cross a market capitalisation of Rs 1 lakh crore, globally. The announcement was made...
NEW DELHI: School learning app and ed-tech platform Byju's has brought on Dhimant Vyas as chief creative director. In his new role, Vyas will be responsible...
