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NEW DELHI: Advertising informs. It generates awareness, entertains; less often than not – if one goes by harsh cynics – leads to a buy decision, and...
NEW DELHI: One may have heard of underarm bowling in cricket, but underarm advertising has to be a first. In the latest, Rexona has partnered with...
NEW DELHI: 2020 has been an interesting year for news organisations, their journey marked by various peaks and troughs. It was no different for the global...
MUMBAI: Banijay France has appointed Jean-Louis Blot as CEO of EndemolShine Production (excluding scripted). In his new role, Blot will be responsible for spearheading EndemolShine Production’s...
KOLKATA: Dina D’Souza has joined Trell as vice president & monetisation head. Prior to joining this homegrown startup, she was associated with Flipkart. D’Souza worked as...
New Delhi: On Sunday, Mumbai police arrested Republic TV CEO Vikas Khanchandani in the TRP rigging scam. A Mumbai court has remanded Khanchandani for two days...
MUMBAI:“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” —Dr Seuss. The above quote...
NEW DELHI: SBI has launched a campaign titled #KhushiyanOnEMI to promote its EMI through debit card facility. Through this facility, consumers can make high ticket purchases...
NEW DELHI: Tata Tea Gold has initiated a hyperlocal strategy to its marketing, shifting the needle from not just celebrating ‘India pride’ but to also evoking...
NEW DELHI: In the times of social distancing and digital evolution, when millennials are spending a substantial amount of their time on the internet, brands are...
